Design a brief AI Tourism course

Designing a brief training course which must outline best in practice, implementable tools and practical examples of the following within the context of SME's operating withing Tourism

• Introduction to AI: demystifying AI and addressing myths.
• Prompt writing: creating effective prompts for generative AI tools.
• AI for content creation: written content, imagery, video, social media.
• AI for marketing: customer targeting, campaign optimisation, analytics.
• AI for productivity: automation, summarisation, scheduling.
• AI for customer service: chatbots, personalised itineraries, FAQs.
• Ethical and responsible AI use: accessibility, bias, data protection