Automated ai lead generation

Request for Quotation (RFQ)
​Project Title: Automated AI Lead Generation & Qualification Engine (Pre-Owned Vehicles)
Target Throughput: System built to handle high-volume acquisition supporting 30+ completed vehicle sales per month
Core Tech Stack: Make.com, AI Processing (Gemini / OpenAI), Web Scraping / Lead Capture, CRM & Outreach Engine (Instantly / WhatsApp / CRM)
​1. Project Overview & Objective
​We are launching an automated lead acquisition and qualification engine for a pre-owned vehicle operation in South Africa. Our goal is to achieve 30 completed vehicle sales per month.
​To support this volume, we need an end-to-end automated workflow that captures inbound vehicle inquiries (buyers and sellers), enriches and validates lead data, scores intent using AI, and routes qualified leads into an automated outreach and CRM pipeline.
​We are seeking an experienced Make.com & AI Automation Specialist to architect, build, test, and deploy this complete system.
​2. Scope of Work
​Phase 1: Lead Capture & Web Scraping
​Set up automated web and social scraping workflows (using tools like Browse AI, Apify, or Meta Lead Ads API) to extract incoming vehicle buyer and seller leads.
​Capture inbound submissions from web forms, landing pages, and external vehicle listing platforms.
​Phase 2: AI Lead Enrichment & Filtering (Make.com + AI)
​Build Make.com scenarios integrated with Gemini/OpenAI API to:
​Parse, clean, and format raw contact details (normalizing South African phone numbers, names, locations).
​Filter and score incoming leads based on buying/selling intent (vehicle preference, budget, urgency, financing readiness).
​Auto-filter junk or incomplete leads to keep the pipeline focused on high-converting prospects.
​Phase 3: Automated Personalization & Outreach
​Set up instant multi-channel response triggers (Email / WhatsApp API / SMS) ensuring speed-to-lead response times under 2 minutes.
​Generate contextual AI-personalized messaging based on specific vehicle models, buyer requests, or seller submissions.
​Connect scored leads to email/outreach platforms (e.g., Instantly.ai or automated messaging sequences).
​Phase 4: CRM Pipeline Integration
​Sync all processed leads automatically into a central CRM (HubSpot, GoHighLevel, or Airtable).
​Set up pipeline stage tracking from New Inbound → AI Qualified → In Progress → Closed / Completed.
​3. Key Deliverables
​Fully Automated Make.com Scenarios: Modular scenarios connecting lead capture, AI enrichment, and CRM destination.
​AI Lead Scoring System: Prompt architecture for automated lead classification and filtering.
​Outreach & CRM Sync: Seamless routing into cold email outreach / CRM pipelines.
​Handoff Documentation: Brief video walkthrough and technical documentation for scenario management.
​4. Required Freelancer Skills
​Advanced proficiency with Make.com or n8n multi-step scenarios.
​Hands-on experience integrating OpenAI / Gemini APIs via HTTP/REST nodes.
​Familiarity with lead scraping tools (Browse AI, Apify) and CRM APIs.
​Strong understanding of email deliverability, WhatsApp API tools, and pipeline management.
​5. Submission Requirements
​Please reply with your quotation including:
​Technical Architecture: Proposed tools and high-level Make.com scenario structure.
​Pricing Structure: Fixed setup/implementation fee (plus optional monthly maintenance retainer).
​Estimated Timeline: Total days required for development, testing, and deployment.
​Portfolio: 1–2 examples of previous lead generation or Make.com automation workflows built.