Instore Vm Projects
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Past "Instore-vm" Projects
Setting Up and implementing a Sales Focused Digital Marketing Campaign in the USA
Business Overview: Podium Pet Products is a distributor of pet products through wholesale and retail in the UK, continental European markets, USA and Canada. The major volume product line, Dog Rocks, is a natural product that when placed in a dog’s watering bowl, solves the problem of the dog’s urine burning the lawn. The Challenge: The business has just acquired a major retail chain in the United States as a customer. The retailer has over 1000 stores nationwide and an on-line presence. Driving sell out through consumer awareness, and demand creation throughout the selling season in 2018 is critical to maintaining the listing. The initial product focus is Dog Rocks http://dogrocks.com/ What do we require? 1. The design and set up for a sustained campaign that will - • Drive and Increase sales through the major retail chain and in the wider market • Build a relevant audience - both consumer persona and geographic location • Create awareness of Dog Rocks and its benefits among the built audience • Stimulate purchase demand • Direct consumers to purchase via the retailer – both instore and via the web. 2. The ongoing implementation and management of the campaign