Everything you need to know about social media optimization

Over 4 billion people are active on social media so it’s no wonder that so many businesses are using it as their primary channel for marketing their brand.

So how can you make social media work for your business? 

What is social media optimization?

Social media optimization is the effective use of multiple social media networks to grow your online presence. Neglecting social media optimization has led to the failure of many a brand, so read on to make sure your brand stays ahead of the game.

What can social media optimization do for an organisation?

The question should be, what can social media optimization not do for you? Like it or not, social media is where the majority of the world consumes. Social media is where we consume content, consume news, consume trends, as well as get inspired and create communities. Social media has the power to scale your business with exponential growth.

Five ways social media optimization can help grow your business are:

  1. Increase awareness of new products
  2. Drive acquisition and conversion
  3. Bring services into the limelight and get products trending
  4. Minimise negative news and amplify the positive
  5. Build a strong connection with consumers driving retention and brand loyalty

3 key rules for social media optimization

  1. Social media optimization is only one part of the puzzle. Make sure your SEO strategy is equally looked after for an overall effective online marketing strategy.
  2. Social media is no longer an intern’s job. Social media strategy is at the center of a successful marketing department and should also sit at the center of your brand strategy. SMO strategy, SMO marketing, and search engine optimisation have become the top priorities for all brands.
  3. No spamming! According to Hubspot, 1/4 of consumers will unfollow brands due to repetitive or too frequent content.

Top 5 tips for social media optimization

1. Keep it consistent

Search engines favour social media profiles with accessible complete information. This generates a more professional cohesive encounter. Companies that published 16+ blog posts per month got about 4.5 times more leads. Compared, to those that published between 0 – 4 monthly posts.

2. SEO keywords alignment

Keywords can help maximize a brand’s social media exposure and showcase search media optimization at its finest. Using keywords or phrases effectively in your social media will aid it to rank better in keyword searches on Google along with the social network search.

3. Be social – duh!

The definition of social media clearly states the obvious; being ‘social’. Brands often think that social media is a one-time setting that works automatically. They forget that the purpose of these platforms is to strengthen consumer relationships. One of the most active social media optimization tips is to engage, communicate, and participate in conversations with the audience.

4. Use content pillars

Create different topics and pillars of content that you want to cover in your social media strategy. With this, you can ensure that you’re not posting the same type of content over and over and keeping your social media page on-trend.

5. Boost posts with AI

Social media platforms demand evolution, and they are constantly changing algorithms to promote paid posts that are relevant to users. While boosting every post may not be the most effective investment strategy, with machine learning, tools are now able to predict the performance of posts. Every company should make the most use of all available social media optimization tools.


Standing out from the competition requires a strong social media optimization strategy. So allow the necessary time and resources to plan, create, and execute media optimization. Investing in social media optimization will inevitably lead your brand to a bright new future and abundant success.