4 ways freelancers can help you increase your website conversions
So you launched a website and everything was going so well. People love you, they love your product and they can’t get enough. But after a few months, maybe a year, numbers start to plateaux and you scratch your head. “Why have we stopped growing?”, you may ask.
The answer could be a lot simpler than you think and more importantly, the fix could be a lot cheaper than you think. Here, we share PeoplePerHour’s top 4 trending offers and services that people are using to successfully increase website conversions.
1. SEO audit
Have you considered that your ability to convert may not be the thing holding you back? It could be a top-of-the-funnel issue. If you aren’t getting more eyes on your website, how can you possibly increase sales? An SEO audit carried out by an experienced SEO expert can cost you as little as £100 – £200 and will give you some key actions to help you increase the volume of traffic you are getting to your site. Search our most popular SEO audit offers.
2. UX/UI audit
Once you’ve started to increase the volume of traffic to your site you want to make sure that the user experience is as good as possible. Specifically, you want to make sure that the design of the site is as optimised as it can be to lead your users to the main point of conversion. This is where hiring a UX/UI expert can be key. Ask one of our expert freelancers to do a quick evaluation of your current design and make suggestions as to how small improvements to font, colour combinations, navigation and button design could lead to an increase in conversions on your site.
3. Signup forms
Don’t let the people who are visiting your site but not ready to convert forget about you. A simple way to keep these users engaged with your brand is to incentivise them with signing up to your email comms. If you don’t currently have a mailing list, now’s the time to get one. There are some great marketing automation platforms out there such as Mailchimp and Hubspot that will allow you to create email lists of people who have signed up via your website. For help setting up an email marketing system, you can hire an email marketing expert.
Once you’ve successfully set up your email system, all you need to do is convince your users to signup. For some inspiration check out these great examples of popup forms from GetResponse. Once you have your email marketing system set up and you know how you are going to incentivise users to signup, a form can be easily embedded on your website using one of our expert web developers.
4. Copy and content
Content really is the key to conversion. We’re talking about all content here. The intro on your website, the meta description that Google uses, the blog content you are posting. Having a solid content strategy can make a huge difference to your conversions. Let’s take a look at the areas that content and copy matter most:
- Meta Titles and Meta Descriptions
A meta title, also known as a title tag, is the title text that is displayed on a search engine result page. It will also appear on browser tab when viewed. Writing good meta titles is essential to making sure you are visible and ranking well in organic search as its one of the main things search engine algorithyms take into consideration.
A meta description is the html tag used to describe the content of a web page. Your meta description should be somewhere between 140-160 characters in order to be seen effectively in search results and should match the copy that exits on the website.
Find an SEO expert to help you create the most effective meta titles and descriptions for your site.
- Landing page copy
If your meta title and description is your shop window, your landing page is the first impression when people walk through that door, and spoiler alert, first impressions matter. Design is essential for an effective landing page, but once you’ve created an immaculate layout, the next equally important part of a landing page is the copy. You don’t have long to make a good first impression, stats suggestion its as little as a few seconds, so every piece of copy you have on your site should make the user want to read on.
- CTA copy (call-to-action)
Your ‘call-to-actions’ are any part of the website that is asking the user to perform an action. For example, any button that you want your user to click such as ‘request demo’ or ‘buy now’. A call-to-action could also be a popup form like we mentioned earlier. But simply having a CTA is not enough. You’ll be surprised at how much the words you use on these CTAs can make a difference. For example, ContentVerve saw a 90% increase in click-through rates by using first-person phrasing: “Start my free 30 day trial” vs. “Start your free 30 day trial.”
- Blog content
Having a solid content strategy involves having a well structured blog. A blog is not just useful for SEO, a blog to store content that is useful and valuable to your target audience will help you nurture your potetial customers and retain the ones you have. Investing in good blog content can really set you apart from your competitors and make you the go-to source of knowledge for your industry. You can find a variety of talented freelance content writers on PeoplePerHour who can write great blog articles for you for as little as £30. For more information on how blogs can help elevate your website read our latest article The Power of the Blog.
For more help with sprucing up your content, find an expert freelance copywriter, or read our recent article How to create copy that converts.