how to create offer on peopleperhour

5 ways to create a killer PeoplePerHour offer

Offers are a valuable way to bring buyers directly to freelancers, without the hard work of having to reach out with bespoke proposals. Over the last 12 months, offers have been the most popular way for buyers to complete projects on PeoplePerHour.

What is an offer?

Offers are small pre-packaged projects that can be delivered for a fixed price within a few days (a maximum of 5 days). In essence, an offer is an ‘express project’, which is a great way to showcase your services and attract new buyers who can try you out on a smaller piece of work. Over 40% of offer sales lead to larger follow-on work!

peopleperhour-offer

But how can you ensure your offer stands out from the crowd?

Here are our top tips to create an irresistible offer for buyers:

  1. Analyse your competition

Before you start creating your offer, take a look at your competition. Work out what the most successful offers have in common, so you can make sure you also hit these sweet spots. If you find a niche in your area with few offers, it might be worth trying to exploit this skills gap.

Top tip

Above all, gain a strong understanding of the key factors that are leading to success for top performing freelancers, and work out how you can improve on this.

  1. Create a clear and concise title

When creating your title, it’s important to think about what your buyer will be searching for when trying to find your service. The closer you can get to the search term that most buyers will be using, the more likely your title will stand out as a relevant offer that will meet their needs. Don’t over complicate it by going into too much detail about the different elements of the offer, that’s what the description is for.

Top tip

Don’t write whole words in capital letters, as this will make your offer appear unsolicited and unprofessional.

Strong example

Manage your Social Media Page for One Week to Increase Exposure

  1. Use an eye-catching, but relevant image

We recently made a change so that the images that freelancers create or use for an offer are displayed in the search results, instead of the freelancer’s profile image. This allows freelancers to use a relevant image that demonstrates the skills that the buyer can receive.

Clearly you want to attract attention to your offer when it appears in the search results. However, it’s important that you are attracting eyes to your offer for the right reasons. An extravagant image may capture buyers’ attention, but it may look unprofessional and therefore, an unattractive offering. Keep it relevant by capturing the key elements of the service you provide, but also make sure it looks professional, as this will help to build trust with the buyer.

Please note that re-using images across multiple offers is not supported. This helps to keep images relevant and to prevent plagiarism.

Top tip

Keep it simple and professional.

Strong example

Develop mobile app in iPhone and Android

mobile app development
  1. Be clear on your pricing

It’s important to be as clear as possible on what is included in your initial price, whether that is the number of words you will write, or how many web pages you will create.

A common example is a video editing or animation offer that doesn’t state how many seconds / minutes the video will be. Lack of clarity on deliverables is one of the most common reasons for offers on our platform being disapproved.

Top tip

Remember, you can use the add-ons feature to make it clear how much extra work will cost if the buyer requires this.

Strong example

Produce a 30 Second professional web presenter video

video editing offer
  1. Outline what makes you different in your description

Ok, so you’ve been clear and concise to describe your offering in the title. You’ve created a professional and eye-catching image to draw the buyer to your offer, and you’ve clearly stated what is included for the price. Now it’s time to really explain why your service is different to the other freelancers that are offering something similar. Use your description to explain simply and easily the benefits you offer the buyer, and how you will achieve this. With a killer description, you can seal the deal for the sale, all that’s left is to deliver on your promises!

Top tip

Always proofread your copy, any grammatical mistakes will devalue your authority on the service you want to provide.

Strong example

High quality SEO friendly blog article / content

There it is, our top 5 tips to ensure your offer attracts many sales. So, what are you waiting for? Start creating your killer offer now.

Let us know your top tips for success in the comments below!

Declan
PeoplePerHour
Declan is the Communication & PR Manager at PeoplePerHour. His role involves writing blog content, helping to organise PeoplePerHour events and generally all things marketing. In his spare time, you will find Declan watching his beloved Manchester United.
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Md. Shakhawat Hossain.
Md. Shakhawat Hossain.

Humm it’s amazingly useful.

Zakaria Yhia
Zakaria Yhia

Thank you so much for this interesting and useful blog. I am so excited to post a new offer applying all what I have learnt!

Natalie
Natalie

Happy you liked our tips Zakaria!

Maher Ali
Maher Ali

Yes, I agreed but I would like to suggest that relevant keywords/tags should be included in the gig description and “Add Tags” space given in the offers so that gig appears in search engine.

Fyazan Asad
Fyazan Asad

Yes, Maher Ali. This is the most important part of creating an offer. If you will not appear in the search engine you will not get any clients.

Maham Imran
Maham Imran

Thank you

Avijit Saha
Avijit Saha

Really, It’s so helpful. now I start to post offer what I learn from these tips.

Mamun Ahmed
Mamun Ahmed

thank

Waqas
Waqas

Thanks for guide lines

Natalie
Natalie

You are welcome, Waqas! Glad we could help.

Mahnoor
Mahnoor

Informative 😊

Amit
Amit

Your blog post is good.

But in real life/reality “A Killer Offer” is not work; because client always willing to expense low amount as much as possible & not look at work quality.
And this is the real truth.

Istieak Ahmed
Istieak Ahmed

I have learned new tips on creating a title

Humayun T. Rizvi
Humayun T. Rizvi

Excellent advice and some very good tips for the freelancers. I have benefited from this post by Declan at PPH. Keep up the good work folks!

Humayun T. Rizvi
Humayun T. Rizvi

Designing a business logo is a creative process. You can be as creative in it as you want to be; in the end however try to keep it as simple as possible. Or as the writer of this post Declan said it: Keep it simple and professional. This would be my advice to PPHers in Design work. Good luck to you all !

Muhammad Younas
Muhammad Younas

I appreciate your ideas for killer offer and really these tips are very useful for any offer. I would like to suggest that experience in relevant skill is also very important for any offer.

Sabbir Hossain
Sabbir Hossain

That is really helpful

Iqra Ijaz
Iqra Ijaz

these tips are working!

neeraj verma
neeraj verma

yeeaaah…these tips r awesome…I will try to follow all these in my offerings…thnxxx a lottt

Akhil
Akhil

This article is very helpful for any freelancer.

mohima akter
mohima akter

Thanks for your information.now I start to post offer

Kaleem Ullah
Kaleem Ullah

Awesome!

Upendra
Upendra

Very Helpful!

Muhammad Faizan Khalil
Muhammad Faizan Khalil

Why I don’t read this before. This will definitely help me to get first order on PPH

Bongani Molefe
Bongani Molefe

Thank you for these helpful tip’s you have provided

Shaukat Ali
Shaukat Ali

Very Informative and helpful.

Abuabdellah
Abuabdellah

I did two changes related to your tips on my offer before completing the post.

Declan, thank you

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