Write you a marketing strategy that works

With over 20 years in market research, marketing and communications, I have developed and produced marketing strategies across many different industries and sectors. When delivering your strategy, I will look backwards, at your journey so far, as well as onwards and upwards!

I will help you understand:
• As a company or an organisation, who are you?
• What are your objectives?
• What does success look like for you?
• Does your ethos filter through your messaging?
• Are the right people listening?
• Do you know who the right people are?
• Are you thinking about what motivates your target market?
• Are you thinking about what worries them?
• Is the timing right for you, or your audience?

I can make sure that you understand what it is that you want your audience to think, feel and do. I identify any broken links or weaknesses and resolve them with creative flair. Taking an overview of marketing, communications and processes, your tailored strategy will result in:
• Improved stakeholder engagement
• Ownership of your market segment
• Increased ‘best fit’ recruitment and retention
• Enhanced reputation, critical in your market place
• Decreased advertising spend
• Greater business efficiency
• Collaborative working to identify your needs and determine what the end goal
• Enduring and measurable results with usable and adaptable solutions and productive processes

I have extensive experience in Young People, Social and Digital Media, Education, travel & tourism and Local Government, so I know how very complex organisations work and I'm able to best assess where communications and processes can be improved.
I've worked with many different clients, from very large companies to brand-new start ups, treating each and every new challenge with equal respect and consideration, making sure that the time I spend working with clients is positive and rewarding for all involved.
I work across the marketing and communications spectrum and will to adapt and flex to meet your requirements. There's no single, off-the-shelf treatment - every new project gets clear thinking and a backpack of knowledge, experience and ideas.
Whether you are a start-up company or a business who wants to take stock of what's going on in your market place, I will deliver a carefully tailored and easy-to-understand strategy and plan.