Write content on the World Cup to convert readers into customers.

How important is your blog or news site? Is publishing one of your growing list of services? By producing your own content, you can both reinforce your brand values and rank highly for key search phrases. You know that Google will rank fresh, relevant content.

Do you need quality content to convert readers into new customers? A persuasive argument from an expert that the reader trusts, can be a key tool in conversion. In the case of an event like the World Cup – which involves lots of teams and players that are unfamiliar to the average punter – such expert advice comes into it’s own.

There will be 64 matches during the World Cup generating hundreds of millions of social mentions. That massive chatfest equates to a greater opportunity for earned media, but it also makes it incredibly difficult to stand out.

Example content services that I can offer;

’10 Vital Statistics’ – ten stats, each accompanied by a link to a relevant bet. Google will begin to rank your sure for key phrases related to statistics and betting.

A weekly tipping column for the site