
Write a press release built around news, not a link
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3 days
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What you get with this Offer
A press release that exists to carry a link reads like one, and editors have been filtering those out for twenty years. This is written the other way round: find what is actually news, write that, and let the link sit where it belongs.
What you get:
- 400 to 600 words in standard release format: headline, dateline, lead, body, boilerplate, contact
- A lead paragraph that answers what happened, when, and why anyone outside your company should care, in that order
- At least one usable quote, written to sound like a person rather than a marketing department
- Your link in the body where a journalist would leave it, plus the boilerplate
- A short pitch email to go with it, because the release alone rarely gets opened
- Suggested distribution categories and the kind of outlets that would take it
If what you have is not news, I will tell you before I write it, and suggest what would be. A product that has existed for two years is not a launch, and dressing it up wastes the one send.
This is the writing. Distribution and any paid wire fees are separate and I will be straight with you about what wire distribution does and does not achieve.
What you get:
- 400 to 600 words in standard release format: headline, dateline, lead, body, boilerplate, contact
- A lead paragraph that answers what happened, when, and why anyone outside your company should care, in that order
- At least one usable quote, written to sound like a person rather than a marketing department
- Your link in the body where a journalist would leave it, plus the boilerplate
- A short pitch email to go with it, because the release alone rarely gets opened
- Suggested distribution categories and the kind of outlets that would take it
If what you have is not news, I will tell you before I write it, and suggest what would be. A product that has existed for two years is not a launch, and dressing it up wastes the one send.
This is the writing. Distribution and any paid wire fees are separate and I will be straight with you about what wire distribution does and does not achieve.
What the Freelancer needs to start the work
1. What has happened, in plain words
2. The date it happened or will happen
3. Who can be quoted and their job title
4. Your target URL
5. Any figures you are able to publish
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