Phoenix - Your AI AssistantWhite Label Google Ads & Paid Media Strategy Review
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What you get with this Offer
* The campaigns are structured correctly
* The optimisation decisions being made are the right ones
* Budget isn’t quietly being wasted
* The targeting and messaging are aligned with the client’s audience
* The client’s website isn’t limiting conversions
* There is untapped growth within the campaigns
Our White Label Strategic Performance Oversight (SPO) service provides senior level strategic guidance for agencies managing paid media accounts.
Delivered by IMT - a Google Premier Partner agency with over 20 years’ experience scaling digital acquisition campaigns for SMEs, eCommerce brands and lead generation businesses.
Rather than replacing your delivery team, SPO acts as a senior strategic layer supporting your agency. We review performance, identify opportunities and provide clear strategic direction to help strengthen campaign performance and support client growth.
Think of it as adding an experienced paid media strategist to your agency when you need senior input on complex, underperforming or scaling accounts.
The review is led by a senior performance specialist and supported by the wider IMT team across analytics, CRO and creative strategy. This allows us to assess campaign performance, conversion journeys and messaging across the entire acquisition funnel.
What the White Label SPO review includes:
* Senior strategic review of the client’s advertising activity
* Analysis of Google Ads and other active channels
* Identification of inefficiencies, missed opportunities and wasted spend
* Review of tracking, attribution and measurement setup
* Strategic recommendations to improve leads, sales and ROI
* Written summary outlining key findings and growth opportunities
This service is ideal for agencies who:
* Want senior strategic validation on client campaigns
* Are dealing with underperforming or complex accounts
* Need strategic input before increasing client budgets
* Want support presenting strategy or recommendations to clients
All work is delivered under strict white-label confidentiality. We operate behind the scenes and support your agency as an extension of your team.
Many agencies use this service when reviewing problem accounts, preparing strategy for new clients or validating campaign performance before scaling budgets.
What the Freelancer needs to start the work
What we need to get started
* A short call or message to discuss the client account and objectives
* Access to the relevant ad platforms (Google Ads, Meta, etc.) so we can review the campaigns
* Access can be provided anonymously through your agency’s Business Manager or manager accounts
* Any background information on the client’s goals, target audience or previous campaign performance
For peace of mind, all work is delivered under strict white-label confidentiality. We are happy to operate under NDA and non-compete agreements where required.
This service is designed to support your agency behind the scenes while you retain full control of the client relationship.
Most agencies use this service when reviewing problem accounts, preparing strategy for new clients or validating performance before scaling client budgets.