Update require: Shopify Terms Are Changing - 25 July 2025

Hi there,
Just a quick note to let you know that Shopify is updating its Terms of Service on July 25, 2025.

Since you're already using tools like Shopify Email, Shop channel, or Audiences, you’ll automatically benefit from the updates. These changes help improve how customer data is used—to make your marketing smarter and your store more efficient.

✅ More personalised customer experiences
✅ Better targeting with your marketing tools
✅ No change to how your store data is protected
(Your data is not shared with other merchants.)

Key changes:

Data Usage:
Shopify will use customer data to enhance store performance, find new customers, tailor experiences, and optimise marketing efforts.

Service Descriptions and Terms:
Updates will reflect changes in services like Shop, Shipping, partners, tax tools, Gift Cards, and Checkout Extensions.

Enhanced Merchant Tools:

Shopify will use the data collected to build tools for merchants to better manage their businesses, including apps like Shopify Audiences, Shop channel, and more.

Impact on Merchants:
Improved Store Performance:
Merchants can expect better results from their stores due to optimised customer data usage.

Enhanced Customer Experience:
Tailored experiences will help merchants connect with their audience more effectively.

So, make sure you’re meeting local privacy rules—we’ve got tools to help with that too.

Let me know if you have any questions or need any assistance with the same!