Start, review or manage and scale your affiliate programme

I help brands launch, manage and grow profitable affiliate marketing programmes, with a focus on building partnerships that deliver genuine, incremental growth.

With 10+ years of experience in affiliate and partnership marketing, I can support everything from launching a new programme through to auditing and improving an existing one.

Depending on what your business needs, I can help with:

• Affiliate programme setup and launch
• Affiliate strategy and growth planning
• Partner recruitment and outreach
• Affiliate relationship management
• Commission structures and incentives
• Programme audits and optimisation
• Awin, Impact and Partnerize support
• Reporting, attribution and performance analysis
• Campaign planning and partner activation
• Conversion Rate Optimisation (CRO)

My approach goes beyond simply driving more affiliate traffic. I look at the full journey—from identifying and recruiting the right partners to understanding how that traffic behaves once it reaches your website.

This is particularly important when trying to grow beyond traditional cashback and voucher activity. Driving more incremental traffic is only valuable if that traffic converts, which is why I can also identify conversion opportunities and help brands get more value from the customers their partnerships generate.

Whether you're starting affiliate marketing from scratch, struggling to grow an existing programme, or simply want an experienced pair of eyes to identify opportunities, I can tailor the support around your business.