Setup Google Analytics for your website

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Google Analytics (GA4) is a critical tool for any online business, providing essential data to track website traffic, user behavior, and marketing performance. It allows for data-driven decisions that improve user experience, increase conversions, and optimise return on investment (ROI) by understanding audience demographics and traffic sources.

Key aspects of the importance of Google Analytics include:
Understanding Audience & Behavior: It provides insights into who visits your site (location, device,, interests) and how they interact with it, such as popular pages and session duration.
Measuring Marketing Performance: GA4 helps track the effectiveness of marketing campaigns, revealing which channels (social media, search engines, paid ads) drive the most traffic and conversions.
Optimising Conversion Rates: By identifying bottlenecks, such as high bounce rates on specific pages, you can improve website content to increase sales or sign-ups.
Predictive Insights & AI: Utilising Google's AI, GA4 can predict future user actions, such as purchase probability or churn, helping businesses act proactively.