Setup facebook pixel catalog events custom audience dynamic ads

Facebook pixel is a JavaScript code snippet available in your ad account. Once added on your website, it tracks website visitors. The base code tracks every page view on your website while the event code is used to track specific events like, add to cart, purchase, lead.

Most popular events:
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- Add To Cart event
- Initiate Checkout event
- Purchase event
- Lead event
- Complete Registration event

Benefits of Pixel:
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- Create Custom & Lookalike Audiences
- Set up Remarketing
- Dynamic Remarketing
- Dynamic Ads to reach more Customers