Set up or fix Google Analytics 4, GTM and conversion tracking

I'll set up Google Analytics 4 (GA4) and Google Tag Manager (GTM) on your website correctly from the ground up or fix an existing setup that's tracking inaccurate data, missing events, or not firing at all. This includes configuring key events (page views, form submissions, button clicks, purchases), setting up ecommerce tracking if you run a store (product views, add-to-cart, checkout, purchase events), and connecting Google Ads conversion tracking so your ad spend is measured accurately.

I also set up Meta (Facebook) Pixel and Conversion API alongside GA4 if you're running Facebook or Instagram ads, so your tracking is consistent across platforms and not affected by iOS privacy restrictions.

Common issues I fix: double-counted purchases, missing ecommerce data, GTM containers that were never published, pixel/tag conflicts, and GA4 properties that show zero data despite being 'installed.'

Once setup is complete, I'll walk you through how to check your data in GA4 and confirm events are firing correctly using GTM's preview mode, so you can verify everything yourself before we close out the order.

For server-side tracking (via a tagging server), multi-platform setups (GA4 + Meta + TikTok + Pinterest together), or ongoing tracking maintenance, message me before ordering so I can scope it and give you an accurate quote those go beyond a standard setup.