Phoenix - Your AI AssistantSet up Google Analytics 4 (GA4) via Google Tag Manager (GTM)
Delivery in
3 days
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What you get with this Offer
I will set up Google Analytics 4 (GA4) through Google Tag Manager (GTM). This will involve using GTM as a middleman to deploy tracking tags. Instead of pasting the GA4 tag directly into the website's HTML, I will install the GTM tag once and then use its web interface to "fire" GA4 tags based on specific user actions.
The benefits are:
• You can deploy and update tracking tags through a web interface without needing to edit the website’s source code or wait for a developer.
• All your marketing and analytics tags (GA4, Google Ads, etc.) are organised in one place, making it easier to audit and maintain your setup.
• It allows for tracking of non-standard actions, such as tracking specific button text or scroll depth, using built-in triggers and variables.
The benefits are:
• You can deploy and update tracking tags through a web interface without needing to edit the website’s source code or wait for a developer.
• All your marketing and analytics tags (GA4, Google Ads, etc.) are organised in one place, making it easier to audit and maintain your setup.
• It allows for tracking of non-standard actions, such as tracking specific button text or scroll depth, using built-in triggers and variables.
What the Freelancer needs to start the work
• Access to Google Tag Manager (Administrator Level)
• Access to Google Analytics 4 (Administrator or Editor Level)
• Access to Your Website to install the Google Tag Manager code on it (Administrator Level). Your Developer can also easily do this.