I have a broad and unique combination of experience in all aspects of business, sales, marketing and product development. With over 15 years marketing experience, incorporating a wide...Read moreI have a broad and unique combination of experience in all aspects of business, sales, marketing and product development. With over 15 years marketing experience, incorporating a wide range of responsibilities from offline marketing to online marketing, media planning and strategy, PR, events management, corporate literature, website monetisation and website content design and development within the ecommerce industry and an in-depth knowledge of online marketing (Search SEO, PPC, Affiliate Marketing, Social Media) working with a broad range of brands and clients across a variety of industries.
My key skills include managing multiple projects, organising and implementing effective working systems and processes, generating efficient and effective solutions to challenges, recruiting, managing and motivating individuals and teams. I can apply these skills across different aspects of a business and at any level in an organisation. I have the determination and drive for success and thrive on new challenges.
Area Covered: Online Marketing, Affiliate Marketing, Website Monetisation, Product Development, Traffic acquisition, PPC, SEO, Lead Generation, Affiliate Programme Management
Work Experience
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Founder, CEO & Managing Director (Freelance Marketing)
6 Hats Media June 2009 – Present (3 years 6 months)
My Responsibilities include: accountability for company P&L, the day to day management and development of clients, consultancy across all projects, management and development of key clients affiliate programmes, lead generation and development, optimisation of product feeds across price comparison sites including Google Base/Shopping (Google Product Search), development of new business and contract negotiations, management of keyword campaigns, strategic partnerships, media buying and sponsorships, development of strategies for website monetisation and integrations of shopping channels for media owners
Job Title: Marketing Director
Company: Whatafind.com
From:01/Sep/2010
Job Title: CEO & Managing Director
Company: 6 Hats Media
Description: 6 Hats Media is a specialist online marketing / digital media consultancy providing consulting and management services to a variety of brands and digital media agencies covering a wide range of industries across an array of internet marketing channels.
My Responsibilities include: accountability for company P&L, the day to day management and development of clients, consultancy across all projects, management and development of key clients affiliate programmes, optimisation of product feeds across price comparison sites including Google Base (Google Product Search), development of new business and contract negotiations, management of keyword campaigns, media buys and sponsorships, development of strategies for website monetisation and integrations of shopping channels for media owners
From:01/Jun/2009
Job Title: Interim Director Affiliates & Strategic Partnerships (Consulting)
Company: Digitalis Media Ltd.
Description: My responsibilities included: developing affiliate marketing and website monetisation strategies for a variety of clients including 40+ websites for a large publishing house, integrating price comparison, shopping channels and strategic merchandising placements and dynamic widgets to increase affiliate marketing revenues.
From:01/Jun/2009 To:01/Aug/2009
Job Title: Head of Product and Merchandising Yahoo/Kelkoo
Company: Yahoo Marketplace
Description: My responsibilities included: the day to day management of the product team, development of new and existing categories, developing strategy and implementation of seasonal events and promotions, monetisation and planning of site placements and newsletters, development and launch of new site features and content, management of web site design and usability, managed SEO strategy and implementation, developing shopping integrations for white labels
Key Achievements:
Redesigned and launched the new Kelkoo website enhancing the usability, shopping experience and retention of users, increasing user activities by 14%
Developed and Launched new Baby and Nursery categories, 68% increase in revenue YoY
Developed and launched Musincal Instrument categories, 75% increase in revenue YoY
Rolled out customer care and reviews moderation strategies for Kelkoo Europe, centralising activities through third party, maximising local resources in country
Developed seasonal promotions, themed events, strategic merchandising, media placements and sponsorship opportunities generating £1M+ in revenues
Developed and deployed newsletter, competitions and discount voucher codes strategies
Launched the Kelkoo mobile platform: http://m.kelkoo.co.uk
Launched and maintained the Kelkoo CashBack website: http://cashback.kelkoo.co.uk
From:01/Oct/2006 To:01/Jun/2009
Job Title: Product and Merchandising Contractor
Company: Kelkoo - Yahoo Shopping
From:01/Aug/2005 To:01/Sep/2006
Job Title: Head of Search and Affiliates (Consulting)
Company: Oyster - Framfab
Description: Key Achievements:
Developed the search and affiliate marketing strategy for the pan European Kodak pitch and won the European contract for Kodak Easy Share store
Managed the EPSON sponsorship of the IAAF.org (International association of athletics federations) to enhance brand awareness - Setting strategy and management of Search and media campaigns across multiple sites
Developed strategic media campaigns for Sara Lee / Kiwi shoe polish through targeted media buys and special events to build brand awareness to a specific target market
From:01/Apr/2005 To:01/Aug/2005
Job Title: Interim Head of Merchandising / Website Monetisation (Consulting)
Company: Kelkoo
Description: My responsibilities included: the day to day management of the merchandising, ad operations and trafficking team, development of the 2005 seasonal events calendar and strategy, monetisation and planning of site and newsletters placements, content management and optimisation, implementation of media campaigns and pricing
Key Achievements:
Redesigned and launched of merchandising placements generating additional £150k
Developed seasonal promotions, themed events and integrated merchandising and sponsorship opportunities increasing merchandising revenues by 64% YoY for the same period in 2004
From:01/Dec/2004 To:01/Mar/2005
Job Title: Head of Category Management / Internet Marketing Manager / Business Development Manager
Company: eBay
Description: Core responsibilities included, recruiting, managing and motivating a team of 10, accountable for the acquisition, activation and activity of new sellers, accountable for category revenues and marketing budgets, planning and development of new categories and category structures, category enhancements, sponsorships, consumer fairs and exhibitions, generating PR, development of strategies, planning and day to day management of the eBay affiliate programme, analysing and presenting of key performance metrics, development of and management of all search engine marketing strategies for keyword buying PPC, management of media buys
Key Achievements:
Managed £100million+ business, increasing revenues significantly from start-up
Launched eBay motors £31m+ business
Development and launch of the 1st Clothing, Office & Industrial, Musical Instruments, Sporting Goods and Tickets categories on ebay.co.uk
Convinced blue-chip organisations at board level to list excess stocks for auction on eBay including Dell, IBM, Carphone warehouse
Launched Police auctions, auctions ran by the police force for reprocessed items
Launched seller tool technology increasing listings and uploading of offers by 18%
Setup and managed in-excess of 50+ charity auctions and special events including the selling of Margret Thatchers handbag for £100k
Developed and launched affiliate programme strategy focused on driving active registered users and increasing user activity, increased ROI by 73%
Deployed affiliate advertiser hub focused on how to make money through different business models acquiring new affiliates
Managed in-excess of 2 million+ Keywords through Google and YSM
Developed and managed media partnerships with Yahoo, MSN, AOL and Kelkoo
Deployed tracking technology to reduce double counting of registered users from media channels saving 30% of media spend to reinvest
Managed £4m+ internet marketing budget across all channels
From:01/Nov/1999 To:01/Dec/2004
Job Title: Marketing & Business Development Manager
Company: Flightspares Ltd
Description: My responsibilities included: the day to day management of the marketing team, writing the strategic business plans and securing marketing budgets, planning and management of online and offline adverting campaigns, management of multiple agencies, managing trade fairs and exhibitions, management of marketing budgets, designing and writing sales and marketing literature.
Key Achievements:
Planned, organised and successfully managed 3 exhibitions / trade fairs
Designed exhibition stands, graphics, brochures and product flyers for events
Developed and implemented in-house sales and marketing intelligence system improving the efficiency of the sales team
Redesigned, developed and launched a new corporate identity in 5 countries
Planned, designed and launched company website increasing orders by 27% in 1st year
Designed and wrote company marketing literature in-house, saving over £60k in outsourcing agency costs
From:01/Jun/1997 To:01/Oct/1999
Job Title: Online Marketing Consultant
Company: Whatafind.com
Description: Setup and managed the whatafind.com affiliate marketing programme increasing sales by over 45%
Restructured the affiliate programme commissions to achieve a positive ROI
Recruited quality new affiliate partners into the programme and maximised opportunity for sales, growing the programme month on month
Managed company CRM, email campaigns and voucher code strategies
Managed the company website (Paid Search, SEO) and merchandising modules increasing sales and website conversion rates
From:01/Jul/2010 To:01/Jun/2011
Job Title: Marketing & Business Consultant
Company: ANCO Property Services
Description: Developed company logo
Redesigned and wrote company website content
Completed SEO H1 Tags, Meta Descriptions, Titles, Keywords
Developed online and offline marketing initiatives to generate traffic and increase quotes
Attended business meetings for guidence on offline and online advertising techniques
From:01/Mar/2011 To:30/Apr/2011
Education
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Degree: BSc
Field of Study: Computer Studies
University / College: The Nottingham Trent University
From:01/Jan/1994 To:01/Jan/1997