Plan your anchor text and target URLs for a link campaign

Most link campaigns decide the anchors last, in a hurry, one email at a time. That is how profiles end up either all branded and inert, or all exact match and obvious.

This is the plan written first.

Send me the pages you want to rank and the terms you want them to rank for, and I will map out:

- Which pages should receive links at all, and which should not. Money pages usually need fewer than people expect and supporting pages more.
- A specific anchor for every planned placement, not a ratio to interpret later
- The branded, partial match, exact match and naked URL mix across the whole campaign, with the reasoning
- Internal links you should add first, because some of the pages you are about to buy links for cannot receive authority from your own site yet
- Anchors to avoid entirely for your niche, and why

I will also flag where your existing anchor profile is already skewed, using your live backlink data rather than assumptions, so the plan corrects rather than compounds it.

Delivered as a sheet you can hand to any supplier, including one who is not me.