Mixpanel Event Taxonomy & Tracking Plan

I will develop a clear event taxonomy and tracking plan for your Mixpanel implementation. This includes designing a structured event schema (event names + properties), user identity plan (how to identify your users), and super-property usage (user-level properties). I will align this plan with your business goals and measurement needs, based on Mixpanel’s best practices.

This helps ensure your Mixpanel data is clean, consistent, and scalable. A well-defined plan prevents messy tracking, reduces event naming confusion, and enables more powerful analysis later (like retention, funnels, or cohort analysis). My approach stands out because I treat tracking setup as a strategic foundation — not just a technical task.

Deliverable: a tracking plan document (Excel or Google Sheets) with event definitions, property mappings, user identification strategy, and instructions for developers.