Manage your social media ads for you

For paid ads through your social media we will firstly split test different ad types, images, text and demographics against each other with a small budget on each for a few days, from this we can gather important data as to what people are most likely to respond to. We will then collate this information and set up the ads picking the best bits from each split test. We then continue to optimise and monitor the ads, with a view to improving the CPC (cost per click) and ROAS (return on ad spend) month on month. We want to see a large amount of traffic clicking on the ads, enquiring/buying and then we can learn from this and make the ads more cost effective for you. Off the back of the main ads we will set up retargeting ads, these target people who have clicked on the original ad but didn't contact you. Retargeting ads work well as its a reminder to people and helps to improve enquiries.

Lead generation are another type of ad that we can set up for your business (industry dependent), this gives the prospective customer the least amount of hassle and allows them to see your advert on Facebook / Instagram and then click on the ad and enter their contact details. We will then send these to you or they can be integrated into most CRM systems and then you can follow up with them, typically we use Zapier as a lead gen platform to send the leads through too.

Our ads management includes the following -

Design all of the creatives for you, both video and images
Account set up if needed, ensuring best practice is adhered to throughout
Installation of the pixel so we can track where people go on the website and use this date for retargeting ads
Split testing to analyse results and to define the best performing target audience
Regular optimisation work carried out at least twice a week
Creation of new campaign, ad groups, and adverts
Retargeting ads set up off the back of the current ads
Full and regular reporting on account performance and recommendations going forward
Your own dedicated account manager who specialises in advertising.

For yourself we can provide the above service, helping you to gain more awareness with your target audience. Included in all of our ad campaigns is an initial strategy call, creation of content and your audience/demographics as well as regular optimisation and reporting.