
Marketing automation: email flows, segmentation & tracking
Delivery in
3 days
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What you get with this Offer
Sending the same email blast to your whole list and hoping for the best isn't marketing automation — it's guessing. I build the actual system: behavior-triggered email/SMS sequences, audience segmentation based on real activity, and automated flows that respond to what a lead or customer actually does, not a fixed send schedule.
Typical builds include: lead nurture sequences triggered by signup, download, or form fill; abandoned cart and post-purchase flows for e-commerce; segmentation by engagement, purchase history, or lifecycle stage so messaging actually matches the recipient; automated retargeting sync between your CRM/email platform and ad platforms; and a reporting layer that shows open/click/conversion performance without you exporting CSVs into a spreadsheet.
I work with Mailchimp, Klaviyo, ActiveCampaign, HubSpot, and connect them to your CRM, e-commerce platform (Shopify/WooCommerce), and ad accounts via n8n, Make, or native integrations. Where logic gets more complex than the platform's native automation builder can handle — multi-condition branching, cross-platform triggers, custom scoring — I build it with code.
Every build ships with documentation on how each flow works and how to adjust triggers or copy without breaking the automation.
Features
Behavior-triggered email/SMS sequences (signup, download, purchase, inactivity)
Audience segmentation by engagement, purchase history, or lifecycle stage
Abandoned cart & post-purchase automation for e-commerce
Cross-platform sync: CRM ↔ email platform ↔ ad retargeting audiences
Performance reporting (opens, clicks, conversions) without manual exports
Custom logic where native automation builders fall short
Documentation for maintaining and adjusting flows
Typical builds include: lead nurture sequences triggered by signup, download, or form fill; abandoned cart and post-purchase flows for e-commerce; segmentation by engagement, purchase history, or lifecycle stage so messaging actually matches the recipient; automated retargeting sync between your CRM/email platform and ad platforms; and a reporting layer that shows open/click/conversion performance without you exporting CSVs into a spreadsheet.
I work with Mailchimp, Klaviyo, ActiveCampaign, HubSpot, and connect them to your CRM, e-commerce platform (Shopify/WooCommerce), and ad accounts via n8n, Make, or native integrations. Where logic gets more complex than the platform's native automation builder can handle — multi-condition branching, cross-platform triggers, custom scoring — I build it with code.
Every build ships with documentation on how each flow works and how to adjust triggers or copy without breaking the automation.
Features
Behavior-triggered email/SMS sequences (signup, download, purchase, inactivity)
Audience segmentation by engagement, purchase history, or lifecycle stage
Abandoned cart & post-purchase automation for e-commerce
Cross-platform sync: CRM ↔ email platform ↔ ad retargeting audiences
Performance reporting (opens, clicks, conversions) without manual exports
Custom logic where native automation builders fall short
Documentation for maintaining and adjusting flows
What the Freelancer needs to start the work
Which email/marketing platform you use (Mailchimp, Klaviyo, ActiveCampaign, HubSpot, other)
What you want automated: lead nurture, abandoned cart, re-engagement, retargeting sync, etc.
Your CRM or e-commerce platform, if it needs to connect
Current list size and segmentation (if any exists already)
Sample of existing email copy/sequences, if you want them rebuilt into automation rather than written from scratch
Reporting needs: who looks at performance data and what they need to see
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