
Manage Facebook paid ads with targeted Pixels & split testing
(4 reviews)
What you get with this Offer
Do you want More sales? More leads? More sales?
For paid ads through Meta we will firstly split test different ad types, images, text and demographics against each other with a small budget on each for a few days, from this we can gather important data as to what people are most likely to respond to. We will then collate this information and set up the ads picking the best bits from each split test. We then continue to optimise and monitor the ads, with a view to improving the CPC (cost per click) month on month. We want to see a large amount of traffic clicking on the ads, enquiring and then we can learn from this and make the ads more cost effective for you. Off the back of the main ads we will set up retargeting ads, these target people who have clicked on the original ad but didn't contact you. Retargeting ads work well as its a reminder to people and helps to improve enquiries.
Lead generation are another type of ad that I would like to trial for your business too, this gives the prospective customer the least amount of hassle and allows them to see your advert on Facebook / Instagram and then click on the ad and enter their contact details. We will then send these to you or they can be integrated into most CRM systems and then you can follow up with them, typically we use Zapier as a lead gen platform to send the leads through too.
All the creatives for the ads will be designed by us or we can liaise with your graphic designer, as well as the text to go with them, we will of course share this with you before it is live to ensure you are happy with it :)
With social media ads you can set an advert based on:
Location
Age
Interests
Gender
Re-marketing
Competitor look a like audiences
Social Media Ads Management includes the following -
Full management of your ads manager for Meta
Set up of ads manager and ensuring best practice is adhered to throughout
Installation of the pixel so we can track where people go on the website and use this date for retargeting ads
Split testing to analyse results and to define the best performing target audience
Regular optimisation work carried out at least twice a week
Creation of new campaign, ad groups, and adverts
Retargeting ads set up off the back of the current ads
Full and regular reporting on account performance and recommendations going forward
Your own dedicated account manager who specialises in advertising.
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What the Freelancer needs to start the work
We have an onboarding form that we will send you, it's word document and we will need access to your ads account or we can create a new ads account for you. Any images / videos that we have that you want us to use and also a copy of your logo too.
We will then create a Whats app group and invite you to have a call with us to discuss the campaign and what we will be doing for you. The Whats app group will remain open throughout the campaign so we can communicate with each other.