Mailchimp A/B Subject Line & Content Testing Plan

I will design a Mailchimp A/B testing plan for your email campaign, focusing on subject lines, body content, and/or calls to action. This involves crafting two (or more) variants for each test, determining sample sizes, and recommending metrics to evaluate (open rates, click rates, conversions).

Testing improves your email performance because you can optimize what resonates most with your audience. My plan is data-driven: I’ll recommend a testing roadmap that helps you learn and iterate, not just guess. You’ll have a structured experiment plan that you or your team can implement.

Deliverables include a testing matrix, suggested variants, and a schedule for running tests to maximize learning and conversion uplift.