LinkedIn Ads Setup & Optimization for Quality Leads & Growth

LinkedIn is one of the most powerful platforms for B2B lead generation, brand visibility, and professional engagement. However, without the right strategy, it can also become a costly channel with little return. With years of experience managing high-performing LinkedIn Ads campaigns, I help businesses run efficient, targeted, and results-driven campaigns that maximise ROI.

# What LinkedIn Ads Can Do for Your Business
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>Generate high-quality B2B leads
>Increase brand awareness
>Boost engagement and interactions
>Drive website visits and conversions
>Grow video views and audience retention
>Increase your follower base with targeted campaigns

#What I Do
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>Phase 1 – Audit
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> I begin with a complete audit of your website, landing pages and LinkedIn setup to ensure everything is aligned for top performance. This includes:
- Landing page and content recommendations
- UX/navigation improvements
- Pixel installation & conversion tracking
- Funnel readiness checks

>Phase 2 – Research
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> Next, I analyse your industry, competitors, and target audience to craft the best campaign approach. Every business is different, so I tailor strategies based on:
- Your services, USP, and goals
- Market demand across selected geo-locations
- Competitor insights using research & spy tools
- Audience size evaluation & ideal budget distribution

Phase 3 – Campaign Build
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> I create a fully structured, goal-focused LinkedIn campaign. This includes:
- Minimum one campaign group
- Up to two campaigns
- Up to eight A/B-tested ads

This testing structure ensures top-performing creatives get maximum visibility while underperforming ads are quickly replaced.

Phase 4 – Launch & Optimization
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> Once ready, we’ll have a 30-minute handover call to walk you through:
- Your campaign setup
- Targeting & creative logic
- Your optimisation roadmap

If you manage the campaign internally, I will guide you on best practices, bid strategies, and data-driven optimisation to keep performance strong.