Experience | AI-Powered Growth Strategies
I’m a seasoned Digital Marketing professional with over 11 years of experience, having worked with top ecommerce and across multiple domains...Read moreExperience | AI-Powered Growth Strategies
I’m a seasoned Digital Marketing professional with over 11 years of experience, having worked with top ecommerce and across multiple domains including e-learning, real estate, telecom, travel, and online classifieds.
My expertise spans the full digital spectrum—SEO, SEM, Affiliate Marketing, Display Ads, Email Marketing, and Analytics—with a deep focus on organic growth and AI-driven optimization.
Career Highlights
Managed SEO campaigns for competitive keywords like:
“Big Data Training”
“Hadoop Training”
“Cheap Flights”
"electric car scooter uk"
Oversaw a $1M annual digital marketing budget across SEM, display, and affiliate channels
Deployed & ran a travel affiliate program with 1,100+ affiliates, driving ~$55K/month in commissions
Forged a strategic partnership with IBM to launch the first e-learning course in Big Data/Hadoop
Sent 3M+ emails/month across Mailchimp, Amazon SES & custom email platforms
Reached out to 1,400 websites/month for guest blogging & high-quality link building
Core Skill Areas
✅ SEO (Search Engine Optimization)
On-page optimization, site audits, and penalty recovery
Advanced keyword research using Google Keyword Planner & AI tools (e.g., Surfer SEO, Frase)
Technical SEO: robots.txt, .htaccess, site speed, metadata
Google Search Console error resolution & local SEO strategies
Guest blogging and link acquisition at scale
✅ SEM (Search Engine Marketing)
Managed large AdWords accounts with granular bid & budget control
Created and optimized thousands of ad copies and keyword lists
Display campaign management with contextual & placement targeting
Experience with retargeting, lookalike audiences, and A/B testing
✅ Affiliate Marketing
Built in-house affiliate solutions and worked with networks like CJ, TradeDoubler, and Webgains
Affiliate recruitment, fraud prevention, commission tracking, and sales validation
Niche-specific recruitment for travel and education sectors
✅ Online Display & Media Buying
Created, tested, and scaled display ad creatives across major networks
Negotiated with ad vendors to maintain low CPAs and CPMs
Continuous campaign optimization with audience segmentation
✅ Analytics & Reporting
Expert in Google Analytics, GA4, and Adobe Omniture
Conversion tracking, attribution modeling, and KPI-driven reporting
Built custom dashboards for stakeholders and C-level reporting
✅ Email Marketing
Managed lists of 500K+ subscribers, ensuring <0.1% spam complaints
Behavioral trigger campaigns using CRM insights
Email deliverability, list hygiene, and performance tracking
✅ AI & Automation for SEO
Automate content briefs, keyword clustering, FAQs & meta descriptions using ChatGPT, Jasper & Surfer
Use AI tools for SERP gap analysis and content optimization
Data-driven scaling of SEO content operations
Tools & Platforms
AI/SEO Tools: ChatGPT, Surfer SEO, Frase, Jasper, Scalenut, NeuronWriter
Ad & Affiliate Platforms: Google Ads, Meta Ads, CJ, TradeDoubler, Webgains
Email: Mailchimp, Amazon SES, custom SMTP tools
Web Platforms: WordPress, Shopify, Webflow
What I Bring to the Table
✅ Proven track record in ranking competitive keywords and driving scalable organic traffic
✅ Data-first and AI-enhanced approach to SEO & campaign performance
✅ Deep experience managing cross-channel marketing at scale
✅ Ability to blend strategic planning with hands-on execution
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