
Landing Page - Copy, Structure and Design Brief
Delivery in
7 days
- Views 18
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Average time for the freelancer to first reply on the workstream after purchase or contact on this Offer.
What you get with this Offer
Most landing pages fail not because of the design but because of the copy and structure underneath it. Wrong headline. Weak offer. No clear reason to act now.
I build landing pages from the ground up using conversion copywriting principles. You get a complete page - not a template filled with your details, but something written specifically for your offer, your buyer, and what you need them to do.
What is included:
- Intake session to understand your offer, audience and goals
- Full page copy: headline, subheadline, body, bullet points, CTA
- Above-the-fold section built to stop scrolling and create interest
- Social proof section with review and testimonial placement guidance
- FAQ section addressing common objections
- Clear call-to-action copy and button text
- Section-by-section layout brief for your designer or developer
- One round of revisions
The page is written so that any competent designer can build it without guessing at intent. If you need design and development alongside this, ask me before ordering.
Who this is for:
- Businesses launching a new product, service or campaign
- Anyone running paid ads to a page that is not converting
- Founders who know what they offer but struggle to put it into words
- Agencies who need landing page copy for a client
I write in British English by default. Let me know if you need US English.
Delivered within 5 business days.
I build landing pages from the ground up using conversion copywriting principles. You get a complete page - not a template filled with your details, but something written specifically for your offer, your buyer, and what you need them to do.
What is included:
- Intake session to understand your offer, audience and goals
- Full page copy: headline, subheadline, body, bullet points, CTA
- Above-the-fold section built to stop scrolling and create interest
- Social proof section with review and testimonial placement guidance
- FAQ section addressing common objections
- Clear call-to-action copy and button text
- Section-by-section layout brief for your designer or developer
- One round of revisions
The page is written so that any competent designer can build it without guessing at intent. If you need design and development alongside this, ask me before ordering.
Who this is for:
- Businesses launching a new product, service or campaign
- Anyone running paid ads to a page that is not converting
- Founders who know what they offer but struggle to put it into words
- Agencies who need landing page copy for a client
I write in British English by default. Let me know if you need US English.
Delivered within 5 business days.
What the Freelancer needs to start the work
Please provide:
- What you are selling (product, service, or lead generation offer)
- Who your target customer is (industry, job title, pain points)
- What makes your offer different from competitors
- Any existing copy, branding guidelines or tone of voice notes
- Your main call to action (buy now, book a call, request a quote, etc.)
- 2-3 competitors you want to stand apart from
- Any testimonials or results you can share
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