Google Ads Audit – Clear Actions to Improve Performance

Google Ads, Done Properly
Running Google Ads but not sure what's actually working?
This is a clear, independent audit focused on wasted spend, missed opportunities, and practical improvements. Not generic advice. Not a sales pitch dressed up as a review.
It's the same process my agency uses internally before scaling budgets on accounts spending £20k+ per month.

What I'll review
Your account end-to-end, covering:

Account structure and campaign settings
Keywords and search terms (where money is quietly leaking)
Conversion tracking and attribution — is your data even trustworthy?
Budget efficiency and wasted spend
Ad copy and landing page alignment
Bidding strategy and optimisation signals

What you'll receive
A written audit document with a prioritised action list — what to fix first, what it's costing you now, and why it matters. Written in plain English, ranked by impact, and specific enough that you (or your current agency) can implement every recommendation without me.

There's no obligation to continue. Use it as a roadmap, hand it to your team, or come back if you want help implementing.


Who this is for

Businesses already running Google Ads whose accounts feel expensive or underperforming
Anyone unsure whether their setup is "actually right"
Companies wanting an independent second opinion before increasing spend

About me
I run a UK digital agency managing over £4m in annual Google Ads spend, mostly in insurance — one of the most expensive and competitive CPC sectors in the country. When clicks cost £15–£40+, wasted spend gets found fast, and that discipline carries into every account I review.
I've completed 1,400+ projects on PeoplePerHour with Top Seller status.
My focus is structure, decision-making, and spend efficiency — not quick wins or generic optimisation checklists.