Google Ads Audit – Clear Actions to Improve Performance

Google Ads, Done Properly

Running Google Ads but not sure what’s actually working?

This is a clear, independent Google Ads audit focused on wasted spend, missed opportunities, and practical improvements — not generic advice or sales pressure.

It’s ideal if your ads feel expensive, inconsistent, or hard to trust… or if you just want a second opinion before spending more.

What this audit covers

I’ll review your account end-to-end and highlight what actually matters:

Account structure & campaign settings

Keyword and search term analysis

Conversion tracking & attribution checks

Budget efficiency and wasted spend flags

Ad copy and landing page alignment

Bidding strategy and optimisation signals

You’ll receive a clear, prioritised action list, written in plain English.

No fluff. No jargon. No vague recommendations.

What you’ll get

A structured Google Ads audit

Clear actions you can implement yourself

Honest feedback on what to fix first

Insight into where spend is being wasted (and why)

You can take the recommendations and:

Implement them yourself

Hand them to your current agency

Or use them as a roadmap going forward

There’s no obligation to continue.

Who this is for

Businesses already running Google Ads

Accounts that feel expensive or underperforming

Anyone unsure whether their setup is “actually right”

Companies wanting an independent second opinion

If you’re starting from scratch, or just want clarity before scaling, this is a good fit.

About me

I’m part of a UK-based digital agency and currently oversee Google Ads accounts with over £2m in annual ad spend across competitive sectors.

My focus is on structure, decision-making, and spend efficiency — not quick wins or generic optimisation.

This audit reflects how we review accounts internally before scaling or increasing budgets.