I am a senior level Fashion Buyer and consultant with over 10 years experience working in the industry, in the UK and internationally. I have worked with a range of brands includingmore...I am a senior level Fashion Buyer and consultant with over 10 years experience working in the industry, in the UK and internationally. I have worked with a range of brands including Topshop, Next, New Look, smaller boutique brands and fast fashion retailers. I travel all over the world in my role, visiting factories and completing inspirational shopping trips, giving me invaluable insight into the industry and future trends.
I consult for both womenswear and multi-product clothing retailers across all platforms, including online and wholesale. I work with brands in all specialist areas including maternity, tall, petite, plus size, casual wear, denim, sportswear, jersey, swimwear, accessories, homeware, lifestyle, jewellery and leather.
I use my skills and experience to add commercial value to businesses, making them more profitable and helping to make beautiful products that are marketed well to their customer base.
In addition, I have expertise in all aspects of Social Media and online copy. I run a successful blog and Instagram (with almost 10,000 followers) and I help others to do the same. I advise brands on their social media and online presence and help utilise this valuable area of their business.
I am happy to hear from all business sizes and categories to discuss how we can work together. I aim to reply to you within a working day when you get in touch.
My skills and areas of expertise help businesses at each stage of the buying and selling process, see below for examples of how I can help your business:
I advise brands on current trends by creating mood boards and trend reports based on my analysis of the market place. I look at competitors, street style, social media trends and catwalks to identify shifts in the market, emerging/established trends, new fabrics, shapes and trims.
I consult on new areas of development for businesses to help potentialise sales. I create strategies for new brands, helping them identify their market. I come up with first concepts, creating initial mood boards for a range or the start of a brand. I also help established brands grow and maintain their market share.
Range building and planning
I advise and assist businesses in creating profitable ranges that will keep them ahead of their competitors. I build ranges that balance trends, outfitting and have a clear price architecture. Giving their customers ranges that will exceed their expectations.
Supply and sourcing
I have extensive experience working on sourcing and supply strategies, I work with a variety of suppliers across all sectors, in both Asia and Europe. I have expertise in sourcing new suppliers who can offer the best quality, value and design. I work with suppliers to interpret designs to meet a design brief and engineer garments into a price range. I also consult on on sourcing strategies and how to get a profitable balance of suppliers.
Outfit building and styling
I create look books of outfits which can be used in many ways by brands - including to sell at wholesale, internally for space planning, for online sales and planning in stores.
I consult on best practices and assist in grading ranges so they fit a determined size store. Building outfits for each area of a shop floor or online space.
I assist in making businesses more profitable by advising on how to work towards a budget and designing products to fit a specified price. I help to make brands more profitable by reducing costs and finding more effective ways of making garments that reduce waste.
I help brands pitch their pricing by creating price architectures that reflect their quality levels and their place in the market.
Critical path management
Following the right place, right time model I offer assistance in getting products ready to sell when they are needed. In addition to creating critical paths, I also implement effective 'ways of working' and systems for both new and established brands. Reducing costs and increasing profit.
I write engaging product descriptions, 'about me' pages, marketing packs and company profiles. I also assist in all customer-facing copy, including line-books for wholesale.
Social media strategy and analysis
I review current social media, giving advice on how it can be made more effective and planning for future content. I write blog posts, plan and create Instagram content, creating Twitter and Facebook calendars of posts.
Advice on getting into fashion buying
I offer extensive and effective career advice on getting into this area of the retail industry.