GA4 & GTM "Source of Truth" Audit: Fix Tracking & Data Leaks

Is your GA4 reporting numbers that don't match your Shopify sales? Or worse, are you seeing "double-counting" or missing conversion data entirely?

Most businesses are making scaling decisions based on "dirty data." If your Google Tag Manager (GTM) and GA4 aren't talking to each other correctly, your Google Ads algorithm is learning from the wrong signals—costing you money every single day.

I provide a professional "Source of Truth" Audit to ensure your data is accurate, compliant, and ready for scaling.

What This Audit Covers:
Tracking Integrity Check: I verify your GA4 Configuration and GTM Container setup to ensure events are firing correctly.
Ecommerce Revenue Match: A diagnostic to see if your Shopify/Store revenue aligns with what GA4 is reporting (and why it might be drifting).
Key Event Validation: Checking that your Leads, Add-to-Carts, and Purchases are being tracked without duplication.
Consent Mode & Privacy Check: A quick review to ensure you aren't losing data due to a poorly configured cookie banner.

What You’ll Receive:
A Technical "Pass/Fail" Report: A clear PDF checklist of your tracking health.
5-Minute Video Walkthrough (Loom): I’ll show you exactly where your "data leaks" are happening and how they are impacting your marketing ROI.

The "Fix-It" Roadmap: A prioritized list of technical steps needed to restore your data integrity.

Why Hire Me? I am a 20-year digital marketing veteran and Google Partner. I specialize in the "technical plumbing" of tracking that generic agencies often overlook. With 92+ five-star reviews on PeoplePerHour, I focus on giving you the truth about your data so you can spend your budget with confidence.

Note: This is a diagnostic audit. I will identify the issues and provide a roadmap. Actual implementation/fixing of the tags is a separate service which I can quote for after the audit.