Full site technical audit & SEO Strategy: 120+ checks

I’m an expert Head of SEO working in a London tech company with 13 years’ experience. Part of the week, I run SEO for a huge international site, with lots of technical complexity. I freelance for the rest of the week, working with sites of all sizes, to spend more time at home with my kids.

Start with the offer as it is if you’re on a tight budget. To really step up your rankings & organic traffic, add on keyword research & content audit to size your opportunity and find the quickest, biggest impact changes possible.


*You get*

- PDF report: findings, opportunity, SEO strategy
- To do list prioritised by impact
- See sample pages in gallery above
- Full results spreadsheets

*How it works*

- I review site with software (up to 5000 pages) & by hand
- I analyse results, consider the best strategy to increase relevant visits & send you the report
- The implementation add on: We agree what to work on 1st, I get started & report on progress

*Includes*

For 1 country & 1 website in English, I review site vs. competitors & audit 100+ areas including:
- Domain, https
- URLs, meta data, hreflang, canonical, pagination, schema, alt text
- Structure, internal links
- Pagespeed
- Robots, sitemaps
- Mobile usability

*Add ons*

Keyword (KW) research & content audit
- Relevant KWs
- Prioritised by search frequency & relevance
- Audit site text, tags, structure & internal links against KWs
- Competitors’ ranks & % of relevant traffic vs. yours
- To do list

Link profile audit
- Follow/nofollow backlinks
- Authority & toxicity of linking domains (avoid penalties)
- Most linked to pages
- Performance vs. competitors
- To do list

Additional site audit
- The offer audit on 1 more country/language version of site in English

Additional country KW research & content audit
- KW research & content audit on 1 more country/language version of site in English

Implementing improvements
- 2.5 days high quality work
- Usually that’s 5 easy, 1 medium or 1 hard action on 10 pages/KWs and I always make sure you get your money’s worth
- Easy: update text/titles/URLs, plan site structure, internal links
- Medium: new SEO-rich pages, fix 404s, sitemaps
- Hard: Content or technical plan (100s of fixes planned), add tags/schema, improve pagespeed


*FAQs*

Is this white hat SEO?
Yes, plus I apply industry best practice & the very latest knowledge from Google.