Email Automation & 5-Email Drip Sequence

I will build a complete 5-email automation sequence — designing and coding each email in the sequence with a consistent visual identity, progressive narrative arc, personalisation token integration, dynamic content blocks for segmentation, and cross-client tested HTML — and configure the sequence in your ESP with trigger, delay, and conditional logic settings. Email automation sequences built without a clear narrative arc across all emails produce a disjointed series of individual messages rather than a progressive relationship-building experience; each email in a well-designed sequence builds on the previous one, moving the recipient toward a defined outcome.

The sequence covers 5 HTML email templates with consistent branding and escalating content structure, personalisation tokens (first name, company, product interest, etc.) integrated throughout, conditional content blocks showing different content to different segments, cross-client testing across 20+ clients, and ESP configuration (trigger event, delay schedule, A/B test variant setup if required). A sequence content brief outlining the narrative arc and objective of each email is included.

Designed for SaaS businesses, e-commerce brands, and service businesses building welcome, onboarding, nurture, re-engagement, or post-purchase automation sequences.