
Do brand identity, build website,create social media templates
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What you get with this Offer
This service builds your entire visual brand from a single creative direction so everything feels intentional and cohesive from day one. I'll start with your brand identity — logo, colour palette, typography, and usage guidelines — then carry that identity directly into a professionally built website that reflects it properly, and finally translate it into a set of social media templates your team can use repeatedly without needing a designer every time you want to post.
Whether you're launching something completely new or refreshing a brand that has outgrown its current look, the outcome is a business that presents itself with confidence and consistency across every touchpoint — online and off.
What's included: logo design with primary and secondary variations, brand colour palette and typography selection, brand style guide, full website design and build on your chosen platform, on-page SEO setup, mobile-responsive layout, and a set of professionally designed social media templates covering post formats for Instagram, Facebook, and LinkedIn — all delivered in editable formats so you're never dependent on a designer for routine content.
What the Freelancer needs to start the work
Business name and description — what you do, who you serve, and what you want your brand to be known for
Target audience — who your ideal customer is, including age range, industry, lifestyle, or any other details that shape how the brand should feel
Brand personality — three to five words that describe the feeling you want your brand to communicate, such as bold, minimal, playful, premium, trustworthy, or approachable
Industry and competitors — your sector and 2—3 competitor brands so I can design something that stands out rather than blends in
Visual references — logos, websites, or brands you find visually appealing, even outside your industry, along with a note on what specifically appeals to you about each one
Website platform preference — where you want the site built, whether that's WordPress, Webflow, Squarespace, Shopify, or another platform
Website pages needed — a list of all pages required for the build
Social media platforms — which platforms you're active on so the templates are sized and styled correctly for each one
Existing assets — any current logos, colour codes, fonts, or brand materials that need to be referenced or evolved rather than replaced entirely
Content for the website — any copy, images, or messaging you already have, even rough notes, so I can build around your voice rather than starting from scratch.