I am a self employed illustrator and designer based in the West Midlands and covering all areas of the UK. I have over 15 years commercial experience gained in various creative environments,...Read moreI am a self employed illustrator and designer based in the West Midlands and covering all areas of the UK. I have over 15 years commercial experience gained in various creative environments, mainly design agencies, and publishing companies.
I have solid experience in print design, ranging from food packaging, logos and branding, large brochures and creative advertising. I have also enjoyed the opportunity to illustrate several children's books.
In the last 8 years I have gained a lot of experience in the area of food photography, food styling and recipe development.
Work Experience:
EDUCATION
2003 - 2004 Falmouth College of Arts
Postgraduate Diploma in Creative Advertising (Distinction)
1998 - 2001 Manchester Metropolitan University
BA (Hons) Illustration with Animation (2:1)
EMPLOYMENT
Nov 2023 - Present Nettl Worcester (formerly Modus Agency), Worcestershire
Freelance Graphic Designer
Involved in a wide range of projects, such as packaging design and illustrations for skincare, nail and hair products, marketing materials for a group of solicitors, and reception area vinyl wall design for a copper manufacturing company.
April 2014 - Present Fitpro Recipes, Worcestershire
Graphic Designer & Artworker
Creation of high quality white label digital products for fitness business owners. For example, recipe books, recipe demo videos, nutrition education ebooks and meal plans.
Over the last 10 years, I have grown a wide range of products, and successfully launched them to a UK, US and Australian-based audience, via email marketing and social media platforms.
I created the website using OptimizePress and regularly update it with new products and offers.
I’ve become proficient in food photography and styling and enjoy sourcing and experimenting with tableware, props and backgrounds.
November 2013 - September 2014 Slimming World, Derby
Freelance Graphic Designer
Assisted with the redesign of the Slimming World website, creating eye-catching web headers using existing food photography images and working to a set style.
Created magazine ad campaigns for food product ranges.
Produced packaging design concepts for a range of frozen food products, developed exclusively for Iceland.
November 2012 - October 2013 The FA, Burton-on-Trent
Freelance Graphic Designer (full time)
Designed a range of brochures and course materials for a variety of football-related qualifications across the UK (part of FA Learning).
Involved in the creation of a range of print and web material to promote St. George’s Park, the National Football centre.
December 2011 - June 2014 New Store Europe/Foundation, Leicestershire
Freelance Artworker
Created artwork for retail solutions (POP and FSDUs) for a range of cosmetic brands exclusive to Boots plc. Used existing brand guidelines and developed them where necessary to work across a complete set of FSDU ticket strips for Boots No7 cosmetics.
September - December 2011 M3 Communications, Shropshire
Freelance Graphic Designer
Involved in the artworking of rebranded communication materials for Marstons, such as menus, vouchers and POS.
Assisted the creative director in the design of ad scamps for a successful pitch to Royal Mint.
June 2007 - Sept 2011 Marketsquare, Leicestershire
Graphic Designer (permanent)
Creative all-rounder at a food marketing agency, working from concept stage through to print passing. I developed skills within design, art direction, illustration and artworking for a variety of projects including brochures, packaging, branding and advertising.
After leaving Marketsquare in September 2011 - due to relocation - I continued to work for the agency on an ad-hoc freelance basis.
In 2012, I assisted with a successful pitch for a food packaging project, and subsequently created a range of illustrations and label designs for a large range of chutneys and preserves.
Education
Summary: BA Hons Illustration with Animation,
Manchester Metropolitan University 1998 - 2001
2.1
Pg Diploma Creative Advertising
Falmouth College of Arts 2003 - 2004
Distinction
