Design an custom mascot for your company/website/etc.

What the Freelancer needs to start the work

A small briefing with some info like:
A) what's your business (fast food, transportation, etc)
b) the pose, I want it doing a ok sign with it's hand or using a cellphone
c) some information or even pictures of other cartoons or mascots just to help me know what kind of mascot and style do you expect (for example i want a burger with eyes)

I'll also accept any basic sketch from you.

P.s. I can do any style and complexity but I'm counting that what you will ask me is a mascot and not a full artwork (super detailed with backgrounds and stuff)