BUSINESS & DIGITAL SPECIALIST
I'm Marnie.
I work across business strategy, research, ecommerce, websites, branding, marketing and publishing, helping small businesses, founders...Read moreBUSINESS & DIGITAL SPECIALIST
I'm Marnie.
I work across business strategy, research, ecommerce, websites, branding, marketing and publishing, helping small businesses, founders and independent clients work out what needs doing and then actually getting it done.
Sometimes that means stepping back and working out the direction first.
Sometimes it means researching a market, competitors or an idea before money gets spent.
Sometimes it means untangling something that's become messy, inefficient or stuck.
And sometimes everybody already knows what needs doing. It just needs somebody capable of taking it forward properly.
That's where I come in.
I've managed ecommerce catalogues containing 5,000+ products, built websites from front to back, created Shopify apps, worked across Shopify, Etsy, TikTok Shop and Amazon, developed brands, supported marketing campaigns and publishing projects, researched commercial ideas and turned complicated projects into practical, workable plans.
I don't separate strategy from delivery.
If I'm recommending something, I'm thinking about how it will actually work, what it will require, what could go wrong and whether it makes commercial sense.
BUSINESS RESEARCH & STRATEGY
Business research • Market research • Competitor research • Business analysis • Business planning • Strategic planning • Digital strategy • Marketing strategy • Process improvement • Commercial research
Have an idea that needs properly investigating?
Need to understand a market before committing money?
Something in the business isn't working and you need another pair of eyes on it?
I can research it, work through the options and help turn it into a clear direction.
ECOMMERCE & DIGITAL
Shopify • Etsy • TikTok Shop • Amazon • Ecommerce strategy • Product catalogues • CSVs • Product data • SKUs • Variants • Collections • Supplier catalogues • SEO • Digital operations
I've worked with large catalogues, messy data, supplier feeds, product structures, platform setup and the day-to-day problems that come with running ecommerce properly.
I can work at strategy level or get into the actual catalogue and sort it.
WEBSITES & DEVELOPMENT
Website strategy • Full-stack website builds • Shopify development • Shopify apps • Landing pages • Product pages • Structure • Content • SEO • Audits • Updates • Ongoing management
I build websites, not just page layouts.
I've worked across front-end and back-end functionality, client portals, integrations, AI functionality and Shopify.
The starting point is always what the website actually needs to do.
BRANDING & IDENTITY
Brand strategy • Logo design • Brand identity • Positioning • Messaging • Digital assets • Marketing materials
A logo on its own doesn't fix a weak brand.
I look at the business, the customer and the positioning first, then build the identity around that.
MARKETING, CONTENT & OUTREACH
Marketing strategy • Content strategy • Copywriting • SEO • Email marketing • Campaign support • Audience research • Prospect research • Outreach • Digital content
I don't believe in creating content just because somebody said a business needs to post three times a week.
There should be a reason behind it.
Research first. Direction second. Execution after that.
ADULT & CREATOR INDUSTRY
Creator platforms • Adult industry • Audience research • Outreach • SEO • Copywriting • Digital marketing • Social media • Community research
I'm comfortable working with adult businesses, creator platforms and 18+ subject matter.
No awkwardness and no judgement.
I also have previous commercial experience within the adult industry, so my understanding of the sector isn't purely theoretical.
I approach these projects exactly as I would any other business: understand the audience, understand the platform, work out what needs doing and get on with it.
PUBLISHING & AUTHOR SUPPORT
Amazon KDP • Book setup • Formatting • Covers & publishing assets • Author branding • Bios & blurbs • Author websites • Reader marketing • Publishing support
I work with authors on the practical side of getting a book finished, presented properly and published.
That can mean KDP, formatting, covers, websites, branding, marketing or the whole bloody lot.
BUSINESS & PROJECT SUPPORT
Project coordination • Research • Organisation • Supplier coordination • Digital administration • Process improvement • Implementation support
Not every job needs a consultant.
Sometimes it needs somebody who can take responsibility for the work, keep it moving and make sure it actually gets finished.
I SPEAK NORMAL
I communicate professionally without turning a simple conversation into a board meeting.
I'll ask questions when I need to, keep you updated and tell you if there's a problem.
No unnecessary jargon.
No agency waffle.
No pretending something is complicated just to sound clever.
I work independently and don't need every step spoon-fed to me.
Give me the objective, the information I need and room to work.
If I don't know something, I'll say so.
Then I'll research it.
If you're looking for someone who can think through the problem, guide the direction and actually do the work, that's the kind of project I take on.