Design A Corporate Brand Guidelines Document

What the Freelancer needs to start the work

I would typically need the following to get started:

1. Branding elements: I will need the company's logo, color palette, typography, and any other existing branding elements.
2. Branding guidelines: The client should provide any existing guidelines for the company's branding, such as guidelines for logo usage, color usage, and typography.
3. Target audience: The designer will need to know who the company's target audience is in order to create guidelines that appeal to that audience.
4. Purpose of the guidelines: The client should explain the purpose of the guidelines and how they will be used, such as for print materials, digital materials, packaging, or advertising.
5. Examples of past work: It's helpful to see examples of the company's past work, such as brochures, websites, and ads, to understand the current branding style and what needs to be changed or improved.
6. Brand's personality: The client should provide information about the brand's personality and tone of voice, what are the values and what makes it different from others.
7. Timeline and budget: The client should provide a timeline for when the guidelines need to be completed and a budget for the project.