Phoenix - Your AI AssistantDeliver 5 Meta ad concepts that have spent millions
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What you get with this Offer
I'm a creative strategist who's built ads that have spent millions.
Not theory. Not Twitter frameworks. I've written hooks, scripted concepts, and briefed creators for DTC brands across supplements, pet, apparel, and beauty. I've also built and scaled my own 8-figure DTC brand on the back of paid social, so I know what works from both sides of the table.
Most ad concepts on PPH come from people who've never run a Meta account at scale. Mine come from someone who's spent the budget and watched the data.
Every concept also draws from a private swipe file of top performing DTC ads I've collected over years of running and studying campaigns. You don't get generic templates. You get concepts informed by what's actually working right now.
WHAT YOU GET
5 fully developed Meta ad concepts, ready for your editor or creator to produce. Delivered in a single Google Doc.
Each concept includes:
The hook (first 3 seconds, written word-for-word)
The angle (problem-aware, founder story, social proof, contrarian, etc.)
Shot list or static layout, scene by scene
Primary text, headline, and description variations
Suggested CTA and on-screen text
Strategic rationale (why it'll work for your category, customer, and stage)
WHO THIS IS FOR
DTC brands on Shopify or WooCommerce spending £3k+/month on Meta. You've got a creator or editor who can produce, but you need someone to tell them what to make. Or your in-house team has run out of fresh angles.
WHO THIS ISN'T FOR
Pre-revenue brands. Lead gen. Anyone wanting stock templates or AI slop. This is strategic creative, not production.
HOW IT WORKS
You buy the offer
I send you a creative brief asking about your customer, current ads, top reviews, and what's been tested before
I research your category, competitors, and the Meta Ad Library, then cross-reference my swipe file to find angles most likely to work for your brand
You get 5 concepts in a Google Doc within 7 days
No calls required unless you want one.
Hand the concepts to your creator, editor, or in-house team. Each is written so anyone with basic production skills can shoot or design it. If you don't have a creator, I can recommend mine.
Not theory. Not Twitter frameworks. I've written hooks, scripted concepts, and briefed creators for DTC brands across supplements, pet, apparel, and beauty. I've also built and scaled my own 8-figure DTC brand on the back of paid social, so I know what works from both sides of the table.
Most ad concepts on PPH come from people who've never run a Meta account at scale. Mine come from someone who's spent the budget and watched the data.
Every concept also draws from a private swipe file of top performing DTC ads I've collected over years of running and studying campaigns. You don't get generic templates. You get concepts informed by what's actually working right now.
WHAT YOU GET
5 fully developed Meta ad concepts, ready for your editor or creator to produce. Delivered in a single Google Doc.
Each concept includes:
The hook (first 3 seconds, written word-for-word)
The angle (problem-aware, founder story, social proof, contrarian, etc.)
Shot list or static layout, scene by scene
Primary text, headline, and description variations
Suggested CTA and on-screen text
Strategic rationale (why it'll work for your category, customer, and stage)
WHO THIS IS FOR
DTC brands on Shopify or WooCommerce spending £3k+/month on Meta. You've got a creator or editor who can produce, but you need someone to tell them what to make. Or your in-house team has run out of fresh angles.
WHO THIS ISN'T FOR
Pre-revenue brands. Lead gen. Anyone wanting stock templates or AI slop. This is strategic creative, not production.
HOW IT WORKS
You buy the offer
I send you a creative brief asking about your customer, current ads, top reviews, and what's been tested before
I research your category, competitors, and the Meta Ad Library, then cross-reference my swipe file to find angles most likely to work for your brand
You get 5 concepts in a Google Doc within 7 days
No calls required unless you want one.
Hand the concepts to your creator, editor, or in-house team. Each is written so anyone with basic production skills can shoot or design it. If you don't have a creator, I can recommend mine.
What the Freelancer needs to start the work
To get started I'll need:
Your top 5 product reviews (just copy and paste them, I'll mine them for hooks)
Access to your Meta Ad Library page or your last 90 days of ad creatives
A short note on who your customer is, what they tend to object to, and what's worked before
Links to 2 or 3 competitors you respect
Once I have these I'll get started within 24 hours. No calls required.