Create your Influencer marketing brief
$65
What you get with this Offer
At its core, influencer marketing is about building relationships with individuals that can share your brand with their audience. And the best way to build long-term, productive relationships is by setting and managing expectations.
This is where an influencer marketing brief comes in.
What is included?
Part 1: Campaign Basics
These are the ‘ground rules’ of your influencer marketing campaign. They tell the potential influencer who you are, what you hope to accomplish and how.
Part 2: Campaign Deliverables
It’s important to think about what kind of relationship you want to have with influencers in terms of creative freedom.
One of the reasons influencer marketing is so effective is because you’re working with real people, who are also expert content creators, who have an audience that trusts the content they produce. For this to work, authenticity is key. On the other hand, you have a brand to maintain and it’s important that an influencers’ content is aligned with your brand. Therefore, it’s a good idea to set guidelines around the content theme and style that both allow creative expression AND ensure that what is delivered is aligned with your brand.
Part 3: Campaign do’s and don’ts
These are critical to include when briefing influencers since they highlight specific guidelines.
P.S. To get the best results from your influencer marketing campaigns, make sure to send your influencer marketing brief to every influencer you plan on working with and get written confirmation that they have read and agree to the document.
This is where an influencer marketing brief comes in.
What is included?
Part 1: Campaign Basics
These are the ‘ground rules’ of your influencer marketing campaign. They tell the potential influencer who you are, what you hope to accomplish and how.
Part 2: Campaign Deliverables
It’s important to think about what kind of relationship you want to have with influencers in terms of creative freedom.
One of the reasons influencer marketing is so effective is because you’re working with real people, who are also expert content creators, who have an audience that trusts the content they produce. For this to work, authenticity is key. On the other hand, you have a brand to maintain and it’s important that an influencers’ content is aligned with your brand. Therefore, it’s a good idea to set guidelines around the content theme and style that both allow creative expression AND ensure that what is delivered is aligned with your brand.
Part 3: Campaign do’s and don’ts
These are critical to include when briefing influencers since they highlight specific guidelines.
P.S. To get the best results from your influencer marketing campaigns, make sure to send your influencer marketing brief to every influencer you plan on working with and get written confirmation that they have read and agree to the document.
Get more with Offer Add-ons
-
I can find 15 micro-influencer
Additional 1 working day
+$13
What the Freelancer needs to start the work
- Company Overview,
- Describe what you’re hoping to achieve (brand awareness, engagement, etc.)
- Which channels will be used in the campaign
- Timeline
- Target audience – Who is the campaign for?
- When is the campaign expected to go live?
- Budget (if applicable) – Are you providing any additional budget for freebies etc?
- Campaign reporting requirements – How will you measure results?
- Content review process (if applicable)
We collect cookies to enable the proper functioning and security of our website, and to enhance your experience. By clicking on 'Accept All Cookies', you consent to the use of these cookies. You can change your 'Cookies Settings' at any time. For more information, please read ourCookie Policy
Cookie Settings
Accept All Cookies