Create your complete brand guidelines

Brand identity design gives your business a consistent visual system instead of a collection of disconnected graphics. I’ll create practical logo style guide and brand guidelines that explain how your identity should be used across digital and marketing materials.

Your brand guidelines can include:

✓ Logo usage
✓ Primary and secondary logo variations
✓ Clear-space rules
✓ Incorrect logo usage
✓ Colour palette
✓ HEX/RGB/CMYK values
✓ Typography system
✓ Font hierarchy
✓ Button and UI styling
✓ Image direction
✓ Icon/graphic style
✓ Social media visual direction
✓ Brand application examples

I’ll structure the guidelines so another designer, marketer or developer can use them without having to guess what your brand should look like.

The goal is consistency across your website, social media, advertising, presentations and future marketing assets.

If you are launching a new identity and do not have an established visual direction, I can develop the visual system from your business positioning and references.