Create up to 4 Strategic Buyer Personas for Your Business

Struggling to connect with your ideal customer? Generic targeting and vague messaging are often symptoms of one root issue — you don’t have a clear, specific picture of who you’re really selling to.

This service delivers up to four comprehensive buyer personas (also known as customer avatars) that help you deeply understand your audience’s mindset, goals, behaviours, and emotional triggers. These are not one-line summaries or templated customer sketches. You’ll receive rich, story-driven profiles that can transform how you write, market, and sell.

Each persona includes:
- Demographic and lifestyle overview
- Psychographic traits and values
- Key goals and aspirations (short- and long-term)
- Pain points, hesitations, and buying objections
- Emotional triggers that influence decisions
- Typical buying behaviour and decision process
- Messaging style guide: tone, copy cues, preferred formats
- Customer image description and image prompt
- Sample ad/email opener tailored to each persona

These personas are designed to inform everything from:
- Ad targeting and copywriting
- Product positioning and offer development
- Website messaging and landing pages
- Email marketing and content strategy
- Brand tone and visual direction

I’ve worked with founders, agencies, and marketing teams across eCommerce, SaaS, coaching, and consulting. My approach combines real audience insight with persuasive strategy — so your messaging actually converts.

You can use these to help you write ads that resonate with your ideal customers which will help you to improve CTR and conversions. They should also be used to refine the copy on your website and other communication such as email marketing and newsletters.