
Create strategy blue print
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What you get with this Offer
What’s included:
Goal‑driven strategy: We define clear, measurable objectives aligned with your business goals—whether that’s brand awareness, traffic, or conversions.
Audience research: We analyze your ideal audience to understand their needs, behaviors, and pain points, so your content connects and converts.
Keyword and SEO research: We identify high‑impact keywords that attract the right traffic and improve search visibility.
Content planning: We recommend the most effective content types and formats—blogs, videos, infographics, and more—tailored to your audience and goals.
Content calendar: You receive a structured publishing plan that ensures consistency and timely delivery.
Performance framework: We set up metrics and benchmarks so you can track results and optimize for continuous improvement.
This service gives you a clear, actionable roadmap—so you know exactly what to create, why it matters, and how it drives real business results.
What the Freelancer needs to start the work
1. Business & Brand Basics
Company name, website, and industry
Products or services offered
Unique value proposition and key differentiators
Brand voice, tone, and style guidelines (if any)
2. Goals & Success Metrics
Primary goals (e.g., brand awareness, lead generation, sales, SEO growth)
Secondary goals or priorities
Key performance indicators (KPIs) they care about
Timeline and any upcoming launches or campaigns
3. Target Audience
Ideal customer profiles or buyer personas
Demographics (age, location, job title, income, etc.)
Pain points, challenges, and objections
Buying journey stage(s) to focus on
Existing customer insights or data (if available)
4. Current Content & Channels
Existing content assets (blogs, videos, emails, social posts)
Current content platforms (website, social media, email, YouTube, etc.)
What’s worked well and what hasn’t
Competitors they admire or want to outperform
5. SEO & Data Access (if applicable)
Access to Google Analytics, Search Console, or SEO tools
Existing keyword lists or past SEO efforts
Target markets or geographic focus
6. Resources & Constraints
Content budget
Internal team involvement (writers, designers, approvals)
Preferred content formats
Legal or compliance requirements (if any)
7. Publishing & Workflow Preferences
Posting frequency expectations
Approval process and stakeholders
Communication preferences and check‑in cadence