Create Cinematic Promos And Commercials For You

What the Freelancer needs to start the work

Thanks for ordering my special offer from People Per Hour.
Project name and description:
1. Background:
What's the big picture? What's going on in the market? Who are the biggest competitors?

2. Objective: what is the goal of the ad or campaign?
Write a concise statement of the effect the ad should have on consumers. Typically expressed as an action. And frequently focused on what the ad should make the audience think, feel, or do.

3. Target audience: who are we talking to?
Who are they? How old are they? Where are they? What is their gender? What is their income and lifestyle? What else do we need to know about them?

4. What’s the benefit?
What is the single most important benefit that will appeal to your target audience? Why is this important to your customer? Are there secondary benefits?

5. What's the most important thing to say?
If you could get one sentence across to the audience, what would that be? Keep it simple. Avoid generalities.

6. Reasons why: what are the most compelling reasons to believe, to try, to buy?
List the rational and emotional reasons for consumers to believe what you say, to try the product, to buy the service. Include any major selling points listed in order of relative importance to the consumer.
7. What are the mandatory elements?
Example:
Tag lines, logo and website address.


Best wishes
Yogesh Bhardwaj