Create a bespoke Business Plan & Marketing Strategy
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What you get with this Offer
I excel in crafting detailed business plans tailored to your unique vision and goals. These plans can be delivered in a comprehensive report format or as a dynamic Business Model Canvas, providing you with a roadmap for success. I will include a detailed guide explaining how the models and frameworks are used and how they are implemented. I will provide an overview of the research that drives the decisions and the direction I recommend within the Business and Marketing Plan. You are not buying just a plan but a guide you can refer back to see why decisions were made and directions taken, allowing you to learn as you go and implement in the future.
My approach integrates industry-leading frameworks, including:
Marketing Mix (7P's): Ensuring a holistic approach to your marketing efforts.
AIDA Model: Creating awareness, interest, desire, and action for your products or services.
Ansoff's Matrix: Identifying growth opportunities and diversification strategies.
BCG Matrix: Analyzing your product portfolio and market share for strategic decisions.
Blue Ocean Strategy: Uncovering uncontested market spaces for innovation.
Porter's Five Forces: Assessing industry dynamics and competition.
SWOT Analysis: Identifying your Strengths, Weaknesses, Opportunities, and Threats to inform strategic decision-making.
Growth-Share Matrix (GE Matrix): Classifying your products or services (Stars, Question Marks, Cash Cows, and Dogs) for effective resource allocation.
About myself: I am a senior marketing manager at a UK-based telecoms company with a degree in business and marketing. I am tasked daily with creating new marketing content, managing strategies, and a budget. I have obtained extensive Business Management Experience over two decades and have successfully navigated the intricacies of startups and SMEs, providing strategic guidance for growth and sustainability.
I have a Sales, Web Design and E-commerce background and a comprehensive understanding of digital landscapes and platforms, including social media.
What the Freelancer needs to start the work
To get started, I ask for transparency and clear communication to establish a productive collaboration that will propel your business forward. You do NOT need to have the following available, however, a guide to relevant information is provided below, I WILL work with what I am provided whilst doing my own research on your behalf to enhance and expand avenues. I wish to produce a strategic tool you can use and engage with moving forward which can be used as a go-to reference when decisions have to be made.
Market conditions
Competitors and threats
Marketing and sales strategies
Financial plan and assets
Management structure and team
Key partnerships
Key activities
Key propositions
Customer relationships
Customer Segments and Targetting
Sales and Marketing Channels
Key resources, including personal
Cost structure
Revenue streams