I am a freelance Digital Marketing Consultant at http://www.digigrip.com/ based out of Singapore. Prior to this i co-founded an e-commerce startup, Proqurare.com (online groceries)...Read moreI am a freelance Digital Marketing Consultant at http://www.digigrip.com/ based out of Singapore. Prior to this i co-founded an e-commerce startup, Proqurare.com (online groceries) in Gurgaon, India, where i headed the marketing for the company for 2 years.
How can i help you with Marketing?
Reach: I help you reach your target audience through various channels like social media and display marketing.
Acquire: I help you acquire new leads via search, social media and display advertising
Engage: I help keeping your consumers engaged via social media and email campaigns.
Monetise/Convert: I help you convert your users by optimizing landing pages and retargeting
Services:
Digital Strategy:
Why do you need digital strategy?
In this fast paced digital world, it is very essential to know your goals and milestones before embarking on any strategy and it is very essential at the same time to have a good strategy to get the most out of the digital channels you are using.
Social Media Management:
Why do you need Social Media Management?
For increased brand recognition, brand loyalty, to improve your reach and conversion rates, increased inbound traffic, reduced marketing costs, better customer experiences and customer insights. 74% of consumers cited relying on social media to make purchasing decisions. Facebook shares have the greatest influence on Google search rankings in the U.S. followed by backlinks.
Paid Search Campaigns:
Why you need Paid Search Campaigns?
You need your company’s appearance at the top of the SERPs. Since the organic results are always so unpredictable, it’s vital that your company appears within the top five results in order to stand a chance of click-through. If you have enough investment, PPC is the fastest way to get to the top.
Paid Display Campaigns:
Why do you need Display Campaigns?
To promote brand awareness, To retarget people who visited your website but didn’t convert.
Email Marketing Campaigns:
Why do you need Email Marketing?
There are more than 3.2 billion email accounts today. 95% of online consumers use email and, 91% check their email at least once a day (Source: Exact Target). It is the most effective marketing approach in terms of ROI so far.
My Marketing Philosophy:
I believe that a good marketing strategy is the one that aligns itself with the roadmap of the business itself, in order to achieve the right milestones at the right time, backed with good analytics.
My priority is to understand the roadmap of the business i will be marketing and then concoct a marketing strategy based on the various milestones.
