What you get with this Offer
A content audit is a review of all written content across your site. By assessing your existing content, I can identify any cases of duplicate content or similar content that are negatively impacting the strength of your website. This is a clean-up and preventative measure – not a means to generate new ideas.
The only way to truly perform a content audit is to analyse and appraise each piece of content individually and manually. While I would also run technical tools that indicate the strength of each page, they can’t take into account the nuance of the content on them.
For example, say you have three pages that are competing with each other and thus performing badly – perhaps combining these into a single, comprehensive article will create a powerful, optimised piece of content. If only technical tools were used, all three pages would simply be lost.
There are two standout reasons that can significantly affect your rank and domain authority:
Duplicate content: If two or more pages share the same content, this confuses Google over which page is relevant, and subsequently cause the competing pages to lose authority.
Similar content: Where too much content discusses a similar subject, causing all articles on this topic to be penalised.
Fundamentally, the content audit will clarify any existing content on your website that is having a detrimental effect on your SERPs, and provide a foundation for actions that lead to more comprehensive, rankable content throughout your website.
The tools I use include, Moz, Ahrefs, Screaming Frog, Google Search Console (if you have this added to your website, Google Analytics (if you have this added to your website), SEMRush, OnCrawl, DeepCrawl, GTMetrix, Page Insights and more.
What the Freelancer needs to start the work
In order to begin, I would require your website URL and also access to your Google Search Console and Google Analytics (if you have these set up). For these you can provide 'read only' access
