Brand Identity Design: Custom Logo, Color Palette & Typography

A logo is just the beginning. Your brand deserves more than a logo, it deserves a soul!

Through thoughtful design, color, and typography, I create visual identities that capture emotion, elevate perception, and connect deeply with your audience.

I’m Mariel, a creative designer with 10+ years in fashion, beauty, and lifestyle branding. My background in fashion design, photography, and creative direction allows me to design visuals that feel intentional, and aligned with your brand values.

Let’s build your brand identity, one that not only looks stunning but tells your story beautifully.

Design Process:

Step 1: Brand Questionnaire
To kick things off, you’ll complete a detailed Brand Questionnaire.
This helps me understand your vision, goals, target audience, and brand personality — ensuring every design choice aligns with your unique identity and values.

Step 2: Brand Moodboard & Logo Concepts
I’ll create a Brand Moodboard and present 3 original logo concepts based on your questionnaire.
You’ll choose your favorite direction and share feedback on colors, fonts, or elements you love from the other options.
Your input ensures the final logo perfectly reflects your vision and resonates with your audience.

Step 3: Develop the Style Guide
Once the primary logo is approved, I’ll design your secondary logo, submark, patterns, fonts, and color palette — all compiled into a clean, one-page Brand Style Guide (note: this is not a full brand book).
You’ll review all elements and provide feedback for any refinements.

Step 4: Final Delivery
You’ll receive your final Brand Style Guide (one page) and logo files in multiple formats, ready to use across digital and print platforms.
Your brand will have a cohesive, professional look that’s easy to apply anywhere — from your website to your packaging.
TIMELINE AROUND 2- 4 WEEKS