Audit your influencer marketing campaign

I will audit one influencer marketing campaign and give you a clear, commercially focused action plan based on more than a decade of hands-on experience working with creators, brands and agencies.

This is designed for brands, agencies and businesses that want an experienced second opinion before committing more budget, approving creators or launching a campaign.

I will review the campaign information you provide and assess areas including:

• creator selection and audience fit
• proposed creator fees and value
• deliverables and campaign structure
• briefing quality and expectations
• usage rights and licensing
• exclusivity
• brand and creator alignment
• potential negotiation issues
• risks that could affect delivery or performance

You will receive:

• a professional review of one campaign, brief or proposed activation
• identification of the strongest and weakest areas
• clear recommendations on what I would change
• a written priority action plan explaining the next steps I would take

You can send me a campaign brief, proposal, creator shortlist, proposed fees, deliverables or other relevant material.

This Offer covers one campaign or proposed activation and is designed as an expert strategic review.

It does not include creator sourcing, creator outreach, negotiations, campaign management or extensive market research. Those services can be quoted separately if required.

Delivery is within 3 days of receiving all required information.