
Audit your e-commerce website & create an improvement plan
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What you get with this Offer
Is your Wix, Shopify or e-commerce website presenting your products and customer journey as effectively as it could?
I will carry out a practical commercial review of your online store and identify opportunities to improve customer experience, product discovery, merchandising, trust and the purchase journey.
My review combines e-commerce thinking with hands-on experience in website structure, customer journeys, product positioning, merchandising and digital launch strategy.
Your audit will review:
• Homepage and value proposition
• Navigation and site structure
• Collection/category organisation and product discovery
• Representative product pages and presentation
• Product imagery, descriptions and buying information
• Pricing and value communication
• Trust signals, delivery and returns information
• Calls to action and visible customer-friction points
• Publicly accessible cart/purchase journey
• Cross-sell, bundle and merchandising opportunities
• Mobile customer experience
What you will receive
A professionally presented E-commerce Website Audit & Action Plan covering the major findings, commercial opportunities and prioritised recommendations, including quick wins and longer-term improvements.
Standard Offer scope:
One e-commerce website, homepage and primary navigation, up to 2 collection/category pages, up to 3 representative product pages, publicly accessible cart journey, and desktop/mobile observations.
This is a commercial e-commerce and customer-experience audit. It does not include website implementation, coding/development, technical SEO crawling, accessibility certification, analytics implementation or site-speed engineering.
Recommendations are based on observable information and commercial analysis; no specific increases in traffic, conversion or sales are guaranteed.
Need help implementing the recommendations?
I also provide customised support including website, Wix, and Shopify optimisation, collection and merchandising strategy, product-page optimisation, website copy and product positioning, e-commerce growth strategy and wider e-commerce projects.
Larger projects can be scoped and quoted separately according to your requirements.
Get more with Offer Add-ons
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I can review 5 additional product pages
Additional 2 working days
+$54 -
I can review 3 additional collection/category pages
Additional 2 working days
+$47 -
I can optimise the content and commercial presentation of 3 product pages
Additional 2 working days
+$67 -
I can carry out a deeper merchandising and product-discovery review
Additional 2 working days
+$67
What the Freelancer needs to start the work
To get started, please provide:
• Your website/store URL
• Primary country/market
• Brief description of your business and what you sell
• Target customer, if known
• Your main concern or objective for the website
• Up to 2 collection/category pages and 3 product pages you would particularly like reviewed; if you are unsure, I can select representative pages
• Any specific areas you would particularly like me to consider
Optional: relevant performance context or screenshots you are comfortable sharing.
Please do not send website, Wix, or Shopify passwords. The standard audit uses publicly accessible information and does not require account access.