AI Quiz Funnel to Qualify Leads & Book Discovery Calls

This offer covers the complete build and setup of a conversion-focused AI Scorecard funnel, including an interactive quiz, landing pages, CRM routing, email automation, tracking, and full handover, built so your team owns and can scale everything independently.

The goal is to deliver a fully operational lead-qualification funnel that captures, scores, segments, and routes leads into a dedicated CRM pipeline with accurate tracking.

SCOPE OF WORK (WHAT’S INCLUDED)

1. Interactive AI Scorecard Quiz (ScoreApp)
Full quiz build using your provided questions and scoring logic
Personalised score calculation (0–100)
Mandatory data capture (name, email, phone, company)
Score-based segmentation and tagging
Personalised score email setup
Mobile-friendly, fast, and editable quiz structure
Storage of all answers, scores, and UTM data

2. Landing Pages & Thank-You Pages (GoHighLevel)
Quiz landing page (conversion-focused)
PDF playbook landing page
Dedicated thank-you pages for both funnels
Discovery Call CTA integration
Fully responsive, editable pages
Easy duplication for future A/B testing

3. PDF Lead Magnet Design
Design of a clean, professional 12–14 page PDF using your provided copy
Consistent branding based on your logo, colours, and site style
Discovery Call CTA included in the PDF
Editable source file + final PDF delivered

4. CRM, Automation & Routing (GoHighLevel)
Dedicated AI Scorecard pipeline setup
Webhook integration from ScoreApp → GoHighLevel
Full field mapping (contact info, score, category, answers, UTMs)
Email automation for PDF delivery and follow-ups
Discovery Call calendar routing

5. Tracking & Analytics Setup
GA4 event tracking
Meta Pixel setup
LinkedIn Insight Tag setup
UTM tracking across the funnel

Events including:
quiz_started
quiz_completed
lead
discovery_call_clicked

6. Testing, Handover & Documentation
End-to-end testing of both funnels
Editable access to all assets

Loom walkthrough covering:
quiz logic
CRM routing
tracking setup
how to edit pages, quizzes, and emails