With nearly 15 years’ experience as an Analytics and Optimisation Manager for some of the UK’s leading businesses, I specialise in website tracking, reporting, and optimisation solutions....Read moreWith nearly 15 years’ experience as an Analytics and Optimisation Manager for some of the UK’s leading businesses, I specialise in website tracking, reporting, and optimisation solutions. I’m a certified Google specialist and qualified data analyst with expert knowledge of Google products, including GA4, Tag Manager, server-side tracking, consent mode and compliance.
I bring extensive expertise in digital strategy, identifying opportunities for improved data collection, and leveraging analysis to drive performance. I also provide white-label data services for agencies and freelancers looking to expand their offering.
Always happy to jump on a quick call to discuss your requirements.
CORE COMPETENCIES
Data Collection & Tracking – Full lifecycle implementation of tracking solutions for web and mobile, including server-side tagging, API-based data flows, consent-aware tracking, event modelling, and measurement protocol integrations.
Marketing Automation & CRM – Advanced setup, optimisation, and integration of marketing automation platforms and CRM systems for lead nurturing, customer retention, segmentation, and lifecycle personalisation.
CDPs & Data Orchestration – Customer data platform (CDP) deployment, data unification, identity resolution, audience segmentation, and real-time data pipelines for scalable cross-channel marketing.
Attribution & Measurement – Design and implementation of multi-touch attribution models, campaign measurement frameworks, and performance reporting with actionable insights and data-driven decision support.
Compliance, Privacy & Governance – Expert in GDPR, consent management, privacy-first data architecture, and governance models ensuring legal, ethical, and compliant data collection practices.
Data Collection & Tracking: Full lifecycle tracking implementation for web and mobile, including server-side, API-based, and consent-aware data flows.
GA4 | GA4 Expert | GA4 Specialist | GA4 Setup | GA4 Audit | GA4 Implementation | GA4 Migration | GA4 Troubleshooting | Google Analytics 4 | Google Analytics | Google Tag Manager | GTM | GTM Expert | GTM Specialist | GTM Setup | Server-side Tracking | Server-side Tagging | Server-side GTM | Conversion Tracking | Google Ads Conversion Tracking | Enhanced Conversions | Advanced Conversions | Meta Conversion API | Facebook Conversion API | Meta CAPI | Conversion API | Meta Pixel | Facebook Pixel | TikTok Pixel | Snapchat Pixel | Pixel Tracking | Event Tracking | Purchase Tracking | Ecommerce Tracking | Enhanced Ecommerce | Funnel Tracking | Cross-domain Tracking | Web Tracking | Web Analytics | Marketing Analytics | Traffic Attribution | Attribution Modelling | Conversion Attribution | Performance Reporting | Dashboard Reporting | Looker Studio | Data Studio | Reporting Automation | Tag Debugging | Tracking Debugging | Tracking Audit | Tracking Investigation | Tracking Fixes | Tracking Repair | Tracking QA | Data Layer | DataLayer Implementation | Event Modelling | Event Taxonomy | Measurement Protocol | API Integrations | First-party Data | First-party Tracking | Cookieless Tracking | Consent Mode | Consent Mode V2 | Cookie Consent | Consent Management Platform | CMP | GDPR | Privacy-first Tracking | Shopify Tracking | Shopify Analytics | Shopify | Shopify Plus | Shopify Customer Events | Shopify Pixel | WooCommerce Tracking | WooCommerce | Lead Tracking | Call Tracking | Firebase Analytics | Firebase | Mobile App Tracking | App Tracking | HubSpot | Klaviyo | Segment | Segment io | RudderStack | Tealium | CDP | Customer Data Platform | Data Orchestration | Audience Segmentation | CRM Integration | Marketing Automation | Lead Nurturing | Lifecycle Marketing | Personalisation | A/B Testing | CRO | Conversion Rate Optimisation | Optimizely | VWO | BigQuery | SQL | Google Cloud Platform | GCP | Stape | OneTrust | CookieYes | Triple Whale | Elevar | Google Marketing Platform | GMP | Google Tag Gateway | Google Tag | JavaScript Tracking | SaaS Analytics | Ecommerce Analytics | Lead Generation Tracking | UTM Tracking | AdWords | Event Match Quality | EMQ | Deduplication | Cloud Run | App Engine | Offline Conversion Tracking | Offline Conversion Import | Mixpanel | PostHog | Amplitude | Identity Resolution | RevOps | Saas Consultant | Saas Analytics | Enhanced Conversions | Segment Implementation | Funnel Analysis | Google Cloud Analytics | Stape Expert | Server-Side GTM Expert | GA4 Consultant | GA4 Expert Consultant | Adobe Analytics | Tealium iQ | Marketo | Funnel Optimisation
